In West Palm Beach, the future is no longer theoretical—it is visible, tangible, and unfolding in real time. At the center of that story is the Related Ross Experience Center, an immersive flagship destination in CityPlace that captures the momentum, ambition, and transformation reshaping the Gold Coast.
More than a gallery, the 10,000-square-foot Experience Center tells the story of a city crossing a threshold—from seasonal destination to year-round center of innovation, finance, culture, and global relevance. Through interactive exhibits, architectural storytelling, and digital immersion, visitors are invited not only to observe West Palm Beach’s evolution, but to understand the forces driving it.
“South Florida’s Gold Coast stands at the forefront of the country’s most dynamic growth stories, with West Palm Beach playing a central role,” says Stephen Ross, CEO and Chairman of Related Ross. “The Experience Center offers a window into this evolving landscape, spotlighting the people and projects shaping a model of thoughtful development and enduring community impact.”
That transformation is tangible. In recent years, West Palm Beach has become a magnet for financial institutions, technology firms, and global talent—often described as the rise of “Wall Street South.” Corporate migration and sustained population growth have shifted the city from a seasonal economy into a year-round business and lifestyle hub. The Experience Center places this shift in context, connecting individual developments to a broader story of structural change.
Inside, detailed architectural models trace the vision unfolding along the Flagler Waterfront—from Phillips Point and Trinity Park to the landmark South Flagler House—showing how design, density, and public space are redefining the city’s urban fabric. Interactive digital displays map the expanding healthcare and education landscape, including the Cleveland Clinic’s continued growth and Vanderbilt University’s forthcoming graduate campus, helping illustrate the foundation for the region’s next era of innovation and talent.
The Experience Center also captures the human dimension of growth. Interactive storytelling highlights the influx of entrepreneurs, investors, and creators fueling South Florida’s ascent, positioning West Palm Beach as a destination not only for lifestyle, but for opportunity—particularly across emerging sectors such as artificial intelligence, fintech, and defense technology.
“West Palm Beach is the new beacon of innovation, culture, and community, all converged in one remarkable place,” Ross adds. “We’re proud to play a role in shaping the next chapter of this city.”
A defining feature of the Experience Center is the South Flagler House Sales Gallery, where visitors step inside the vision of the waterfront towers designed by Robert A.M. Stern Architects. Through immersive digital tours, precision scale models, and refined interior vignettes by Pembrooke & Ives, guests experience a preview of elevated coastal living—where architecture, craftsmanship, and timeless design converge.
Beyond its exhibits, the Experience Center serves as a cultural and civic platform, hosting curated programming that reflects the vibrancy of modern West Palm Beach. Tastings, networking gatherings, and experiential events mirror a city reaching cultural maturity, reinforced by the continued evolution of CityPlace into a premier national retail and lifestyle destination, with brands such as Eataly, Equinox, Crate & Barrel, Perigold, Alo Yoga, Johnny O, and Olukai.
With more than $10 billion in planned investment across Palm Beach County, Related Ross continues to shape South Florida’s trajectory—strengthening business ecosystems, expanding educational and healthcare infrastructure, and cultivating the ideas and industries that will define the region’s future. Through the Related Ross Foundation, the firm also champions equitable growth, expanding access to opportunity across education, employment, and culture.
Today, the Related Ross Experience Center stands as both reflection and catalyst—a place where West Palm Beach’s transformation can be seen, understood, and experienced, not as a distant vision, but as a living reality shaping the future of the Gold Coast.