Behind every thriving downtown is a team quietly making things happen. This feature introduces the people of the Greeley Downtown Development Authority — neighbors, planners, problem-solvers, and champions of place. From everyday details to long-term vision, their shared commitment to Greeley helps shape the energy, character, and future of downtown.
Daniela Hernandez—Marketing & Event Coordinator
What part of your role with the DDA makes you most proud?
I’m most proud of the relationships and collaborations I’ve built with partners, downtown business owners, and media organizations. Those connections help shape the narrative that downtown Greeley is a thriving, welcoming place. I’ve learned this work isn’t done alone — it’s built through shared moments, mutual trust, and a collective effort to create experiences people genuinely care about.
What’s a moment that made you think, “This is why I do this?”
Coordinating the first downtown Pride Fest during Friday Fest stands out. Watching rainbow pins spread from restaurant staff to attendees felt joyful and powerful — a night dedicated to celebrating love and inclusion. Another moment that stays with me was our end-of-summer dinner with interns, hearing how the experience helped shape their confidence and future paths.
How do you see love show up between neighbors, businesses, and people downtown?
Love shows up in how people consistently step in to support one another. Collaboration feels natural here, and it’s rare for someone to turn down an opportunity to help. That willingness to show up is what makes downtown feel connected and real.
Karen Baumgartner—Office & Event Manager
How has working with the DDA changed the way you see Greeley?
Working with the DDA has shown me just how creative and art-loving this community truly is. Unless you experience it firsthand, it’s easy to overlook how much artwork, music, and artistic expression exists downtown. Seeing those creative moments woven into everyday life has given me a deeper appreciation for the people and experiences that make Greeley special.
What’s one downtown project, initiative, or moment that made you think, “This is why I do this?”
The way downtown came together during COVID stands out. We worked to support businesses however we could, from increased promotion to closing plazas for outdoor seating. What meant the most was watching everyone show up for one another. That moment revealed just how connected downtown truly is.
“Discover the Draw.”
Gii Astorga—Business Engagement & Event Coordinator
What’s one downtown project or moment that reminded you why this work matters?
I’m not a big Christmas guy, but WinterFest has slowly changed that. Light Up Lincoln may be simple, but flipping those lights creates real wonder and joy. Holiday Lane adds to the magic — marching bands, displays, and vendors that make downtown feel alive. Seeing people present, smiling, and enjoying the moment makes it all worthwhile.
Is there a downtown place that feels especially meaningful to you?
The Jager played a huge role in my life. When I was 18 and starting my music career, their open mics gave me a place to grow and find my sound. That support shaped my path and showed me how important local spaces can be.
“Community is the biggest love we can have for one another.”
Bianca Fisher—Executive Director
What part of your role with the DDA makes you most proud?
There is so much that makes me proud to lead the DDA. I’m inspired daily by our team and by downtown businesses that show up for one another in meaningful ways. I’m continually moved by community members who invest their time, talent, and resources into downtown’s vision, and by small business owners who work tirelessly to share their craft and experiences. Above all, I’m proud of how people and organizations come together to make downtown a place of connection, creativity, and belonging.
How has working with the DDA changed the way you see Greeley?
Before working at the DDA, I didn’t fully understand what it truly takes to build, sustain, and grow a community. I hadn’t yet seen the quiet, consistent dedication happening behind the scenes each day. Now, I’m constantly in awe of the interconnected network that makes downtown work — from the City and the University of Northern Colorado to School District 6, Weld County, and countless community partners. Each plays a distinct role, yet they continually find ways to collaborate, support one another, and create balance. Seeing that cooperation firsthand has given me a deeper appreciation for the care, coordination, and long-term thinking required to build a healthy, resilient city.
What’s one hope you have for the future of downtown?
I hope for smart, sustainable growth rooted in what makes downtown special — supporting local businesses while creating a healthy mix of housing, employment, arts, and gathering spaces. My hope is for a downtown that continues to evolve while preserving its character and remaining vibrant for generations.
“A thriving downtown is built on intention, balance, and care.”
“Downtown thrives when people feel welcomed, connected, and proud to be part of something larger than themselves.”