When Vincent DeMarco, DO, opened Keys Health Direct Primary Care in Blue Springs in July 2025, he wasn’t looking for a career move—he was answering a calling.
“I didn’t go into medicine to rush patients through appointments,” Dr. DeMarco said. “I wanted to take care of people the way they deserve. That meant doing something different.”
After nearly a decade as a family physician in traditional healthcare settings, Dr. DeMarco made the leap into direct primary care, a model that removes the insurance middleman and prioritizes the doctor-patient relationship. At Keys Health DPC, patients pay a flat monthly fee for unlimited access to their physician, longer appointment times, and care that goes beyond checklists.
More Time, More Trust
The patient experience at Keys Health is noticeably different from a traditional clinic—something Jennifer Hudson, a longtime medical assistant on Dr. DeMarco’s team sees every day. “He takes the time to really talk with patients and listen to them,” she said. “People can tell he genuinely cares.”
Instead of juggling 20 or more appointments a day, Dr. DeMarco sees just a handful, allowing him to provide proactive, personalized care with longer visits, faster responses, and fewer referrals or trips to urgent care and the emergency room. Many longtime patients followed him to Keys Health because they already trusted his care, and now they have even more time to discuss their questions and concerns, leaving them feeling supported, confident, and empowered.
The Keys Health office, located at 1604 NW Mock Ave. in Blue Springs, is welcoming and comfortable, without the sterile rush of a typical clinic. Patients often stop by to check in or say thank you. It’s healthcare the way it used to be, and the way it should be.
Faith and Foundation
Dr. DeMarco often speaks about what drives his purpose. “My Catholic faith shaped the way I built this practice. For me, providing care means tending to the whole person—body, mind, and spirit.” That foundation also inspired the name of his practice. As he explains, “The ‘Keys’ in Keys Health traces back to Matthew 16:19, where Jesus gives Peter the Keys to the Kingdom of God.” In that same spirit, Keys Health represents unlocking better health and wellbeing, helping patients take an active role in their care and reach their fullest potential.
At Keys Health, the approach goes beyond treating symptoms. Patients are supported in taking ownership of their health and making lasting changes that help them become their healthiest selves.
Rooted in Family
At the heart of Keys Health is a deep appreciation for family. Dr. DeMarco and his wife both grew up in Missouri. After spending a few years in Kentucky, they moved back to the Midwest so they could raise their children in a close-knit community.
Today, he sees his work as an extension of his family values, treating every patient with the same care and honesty he’d want for his own loved ones.
A Model That Works
Direct primary care is not concierge medicine. It’s designed to be affordable, with monthly memberships often costing less than a cellphone bill—and no insurance billing. There are no co-pays, no surprise bills, and no waiting months for appointments. Unlike concierge practices, which typically charge high monthly fees and still bill insurance, Keys Health focuses on accessible, patient-centered care.
This model is especially helpful for small business owners, independent contractors, families with high-deductible plans, and even those with traditional insurance. By removing insurance from the equation, Keys Health becomes patients’ first point of contact for care.
The approach also allows Keys Health to offer in-house lab work and prescriptions at significant discounts, and virtual visits when needed. Without the paperwork and delays associated with insurance, more time and resources can be devoted to patient care.
Both Dr. DeMarco and Jennifer have seen firsthand the difference this approach makes in patients’ lives. Many who were once overwhelmed or frustrated now have the time, support, and guidance they need to feel hopeful and confident.
A Healthier Way Forward
As Keys Health continues to grow, Dr. DeMarco remains focused on what matters most: helping people feel known, cared for, and empowered in their health journey. For him, direct primary care isn’t just a business model—it’s about restoring the heart of healthcare, bringing back trust, connection, and the sense that your doctor is truly in your corner.
Patients from surrounding communities have joined Keys Health, seeking care that prioritizes connection and understanding. Jennifer notes that this personalized approach helps patients feel confident, supported, and truly heard.
Seeing the impact in the community is confirmation for Dr. DeMarco, that stepping out to create Keys Health DPC was the right move—providing care that is both deeply personal and truly transformative.
Keys Health Direct Primary Care is currently accepting new patients and offers a free consultation to see if the model is a good fit. To learn more, visit www.keyshealthdpc.com or call 816-265-9270.