When it comes to our vibrant and ever-evolving River City, there is always room for something new and unique, something that stands out and leaves a lasting impression. Enter: The Liquor Cabinet, a mobile cocktail bar changing the game for event services in Memphis. Founded by Brooks Lowrance and Tony Nguyen, The Liquor Cabinet is the solution for those who want their events to be truly unforgettable.
The concept of The Liquor Cabinet began to take shape when Brooks, a former kitchen pro who switched to bartending, wanted to venture into something new and untapped. After years of honing his craft behind the bar, the idea of a mobile cocktail bar on wheels was conceived. His mother's wish for him to create a "bar on wheels" sparked the idea, and after thorough research to ensure the legality and feasibility, The Liquor Cabinet was born.
So, why craft cocktails on wheels? Tony, who brings extensive bar experience to the business as well, explains, "I was trained to make craft cocktails from scratch. I realized that other types of bars didn't prioritize fresh ingredients. Everything was made with store-bought mixes and juices. I knew that I could bring something different to the bartending service industry by offering craft cocktails you could only find at high-end restaurants, delivered right to your door."
Brooks and Tony make the perfect team. Tony manages the beverage program with his creativity and experience, while Brooks, who worked alongside Tony for several years, brings dedication and hard work to the mix. Together they recognized a gap in the Memphis market that The Liquor Cabinet could fill.
The journey of starting a business is never without its ups and downs. Brooks and Tony recount some of their highs and lows, with Brooks sharing, "The starting part always has its lows, whether it's being picky with the logo or unexpected setbacks. When we bought the vintage trailer, it needed extensive restoration. Every challenge was a learning experience, and the highs, like seeing it painted and logoed, made it all worthwhile."
As The Liquor Cabinet grows, their vision extends beyond mobile cocktail bars. "We want to be part of an entertainment group, offering clients an elevated experience tailored to their preferences," Tony explains. Their goal is to create unique and memorable experiences for clients, wherever they may be located.
Memphis holds a special place in The Liquor Cabinet's heart. Tony and Brooks believe they offer something truly distinctive to the city. They utilize fresh juices, syrups, infusions, and tinctures to craft customized cocktails for patrons. Brooks mentions how the rise of home gatherings post-COVID influenced their vision: "We wanted to provide a memorable experience for our clients while reducing food waste. Memphis is growing rapidly, and we want to be a part of that growth to support the city."
When you book The Liquor Cabinet for your event, you are in for a well-thought-out and personalized experience. Tony explains the process: "We meet with clients to learn about their preferences and what they're looking for in their cocktails. We ask key questions to curate a balanced, enjoyable and memorable beverage experience." This level of customization ensures that your event will be like no other.
In the always-developing Memphis food and beverage scene, The Liquor Cabinet is an innovative addition shaking things up – or stirring – one craft cocktail at a time. Whether you are hosting a wedding, corporate event or a simple get-together with friends, The Liquor Cabinet is ready to roll in and make your event the talk of the town. Cheers to an unforgettable experience!
Two Festive Cocktails Brimming with Seasonal Ingredients and Cheer
Apple of My Eye
- Laird's Apple Brandy Bottled in Bond
- Averna
- St. Elizabeth's Allspice Dram
- Apple Cinnamon Syrup
- Heated Rosemary Sprig
- Apple Slice
As the Fire Dies
- Wild Turkey Rare Breed Rye
- Bassano Amaro
- Smith and Cross Rum
- Allspice Demerara
- Saline Solution
- Chocolate Bitters
- Whole Egg
- Grated Nutmeg