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The Real Returns

The Value of Investing in Art

Article by Sierra Moore

Photography by Cathy Wilkin

Originally published in Frederick Lifestyle

Art has a way of speaking to us, calling us to slow down, pause and connect with something deeper. Art is more than decoration; it’s a celebration of creativity, individuality and self-expression. Investing in art is not trends or transactions—it’s the personal, cultural and emotional value that art brings into our lives. For a first-time collector, purchasing art can feel daunting. Where do you begin? How do you choose something meaningful? The beauty of art is that it is subjective—there are no rules. The journey of curating a collection is just as much about discovering who you are as it is about finding the right piece.

Many may believe that collecting art is for the wealthy, but it’s incredibly accessible, if you know where to look. Up-and-coming artists, local galleries and even online platforms like Instagram or Etsy are filled with original works and affordable prints. Handmade pieces, or even small sculptures can be a great way to start your collection without breaking the bank. The key is to focus on what resonates with you. What makes art such a meaningful investment? While a few pieces may increase in monetary value, the greatest returns are not monetary. A painting that brings a space to life, a sculpture that sparks discussion or a photograph that evokes cherished memories—these are the actual dividends of art. It brightens your space, enriches your days and connects you with something timeless and personal.

 Growing up, I was surrounded by artistic expression—my grandmother, mother and sister regularly painted, drew and explored their creativity in countless ways. They taught me that art isn’t just something to own or create— it’s a language of its own, bridging the space between words and emotions. It’s a reflection of identity. Watching art come to life before my eyes gave me a profound appreciation for the stories and personalities that can be embedded within each piece.

In a world that often feels rushed and impersonal, art encourages us to slow down, reflect and feel. It adds warmth and personality to our surroundings. Whether you’re a collector or simply picking up your first piece, the value of art lies in the meaning, joy and inspiration it adds to your life. Those are the real returns.

 FIND FREDERICK’S LOCAL ART AND ARTISTS:  CapitalPortrait.com  

Delaplaine.org  

EastSideArtistsFallery.com  

FrederickArtsCouncil.org  

FrederickMade.com 

Gallery322.com  

GasLightArt.com  

NomaGalleryFrederick.com  

TheArtistsGalleryFrederick.com