Considering the abundance of Kia vehicles on the local highways, one should not be surprised that the Findlay Kia dealership in St. George has received the Kia President’s Club Award for 2025! Sales are definitely up.
The recognition is prestigious, and this top dealership has been selected from a network of nearly 800 retailers. Such a select dealership consistently achieves high sales volume and maintains excellent customer satisfaction. Welcome to Findlay Kia, St. George!
“It’s all about the customer experience,” says David Listul, general manager of Findlay Kia. “That’s what we do; that’s why we’re here.”
He talks about customer satisfaction index or CSI, and the importance of being customer friendly—always. His dealership’s previous corporate awards are many. As evidence, the multiple crystal statuettes line his shelves.
A Seasoned Teambuilder
With 46 years in the industry, David has had more than a little experience in the automotive world. His formula for success, he says, goes back to putting the customer first. Value integrity. Be honest in your dealings with everyone. He aims every day to emulate that philosophy in his teambuilding. He tells his team to have fun, work hard and work smart.
His passion for golf perhaps mirrors his passion for successful sales. He tries to make time each week to break from the office and get a little sunshine on the course.
Why has Kia become so popular?
Here are a few reasons:
- Stylish designs and sleek, modern features have gained attention for innovative and attractive autos—blending upscale aesthetics with practicality
- Tech-savvy drivers like Kia’s information systems, smartphone connectivity and safety systems; Kia’s new head designers have come from such companies as BMW, Audi and Mercedes-Benz
- Competitive pricing packages have increased sales
- Improved warranty coverages—a 10-year/100,000-mile powertrain warranty is a strong selling point
- Improved reliability has bolstered consumer confidence
- Innovation and technology leadership, with some of the most advanced technology, helps Kia stand out in a competitive market
- Overcoming past perceptions: Kia once was known as an inferior brand, but with its transformation, Kia is winning market share
- Kia vehicles now have a strong track record of holding their value
According to a CNBC analysis, sales of the Kia brand have increased threefold in the U.S. in the past 20 years.
What impact do increased sales have on the St. George Findlay Kia dealership?
Take a drive on Sunland Drive and you’ll see mountains of dirt and renovations happening at the Kia location. Big changes are taking place, and plans are underway to have renovations completed by September.
Says David, “We’re doubling the number of service bays to decrease wait times for our customers. We’ll have a total upgrade, with more room and more comfort for those who visit us.”
Which Kia Model Has Had Recent Recognition?
Kia is consistently in the news with the motto: “Kia—Movement That Inspires”
Recently, Kia EV3 won the 2025 World Car of the Year title at the 2025 World Car Awards. Winners were selected by a highly respected jury of 96 international automotive journalists from 30 nations. Such an award highlights Kia’s global leadership in the provision of design-led, technologically advanced sustainable mobility solutions.
“It is an immense honor for everyone at Kia that the EV3 has been awarded World Car of the Year title. This award highlights Kia’s global leadership in providing design-led, technologically advanced, sustainable mobility solutions and how the EV3’s class-leading attributes redefine the user experience for customers worldwide,” says Kia President and CEO, Ho Sung Song.
Previous World Car Awards titles won by Kia include the Kia EV9, the EV6 GT, Kia Telluride and the Kia Soul EV; however, these are just a few of the numerous awards Kia has received from the movers and shakers in the automotive industry.
Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands.
For a previous feature on Dave Listul, see “Staying the Course Where Sun and Sales Shine” in January 2022 St. George City Lifestyle. Go online to citylifestyle.com/stgeorge and find “Our Issues” at the top of the page—and search for January 2022.
Findlay Kia is located at 1369 S. Sunland Dr., St. George