With flaunting logos blatantly displayed on celebrities like billboards, the idea behind a carefully crafted and elegant look is left to fall between the cracks. Spectators admire the logo before they see the style. Now, fashion innovators have taken a new approach to their design methodology and are creating unique styles with the most straightforward items. From color, design cut, and desired attitude, style opens a world of possibilities. Yet, style is no new concept. In fact, every decade, a new style era takes its place on the throne. Currently, a trend called “quiet luxury” also known as “old money” has the fashion industry in a chokehold. These “old money" styles include basic and modest outfit cuts typically in a very neutral or earthy color scheme. Styles such as these are used to create a clean and well-groomed appearance. Current fashion innovators like Sofia Richie Grainge are taking the internet by storm through her lesser-known brands which display a simple, natural, and minimalistic look. When discussing the rising fashion trend, Forbes says, “If we were to be completely technical about the concept, it’s about maximizing cost per wear without sacrificing elegance.” Perhaps an extensive reason why this trend is skyrocketing is due to the cost-effectiveness of the style pieces. People are able to buy dupes at places like boutiques or Amazon without displaying obvious logos. Hence, the ability to create luxury without breaking the bank quickly rises.
What constitutes itself as “quiet luxury”, one might ask, and how can it be achieved? Rising trends on apps like TikTok describe something known as a capsule wardrobe where only a few clothing items are used in order to mix and match large varieties of outfits. Some examples are simple, patternless shirts, jeans, body suits, and other neutral and subtle versatile pieces. Less clothing options create less chaos and an easier outfit of the day. Celebrities who take “quiet luxury” to heart are Sofia Richie Grainge, Gwyneth Paltrow, and Mary-Kate and Ashely Olsen. In fact, the Olsen twins created The Row, a line of clothing that is timeless and perfect for a luxurious yet simplistic wardrobe. Along with The Row, brands such as Loro Piana, Max Mara, Brunello Cucinelli, and Erdem embody the clean aesthetic. Simple linen pants over a form-fitting body suit are not only sleek and elegant but also comfortable for a day out running errands. Page Magazine says it best when describing “quiet luxury”: “It is not about shouting about luxury and being bold but rather more toned-down elevated basics.”
Fashion wouldn’t be as luxurious without the balance of hair and makeup to solidify the look. Just like the outfits, hair, and makeup should also embody the clean, minimalistic aesthetic. By finding a line of skincare products that work best for your skin, minimal makeup should enhance the natural glow rather than altar it. Celebrities like Jennifer Aniston, Bella Hadid, and, of course, Sofia Richie Grainge give a glowing and clean look that accentuates their features and perfectly blends with their style. Often, they opt for nude or a matte makeup look instead of a caked-on foundation, false eyelashes, and bold and daring colors. Page Magazine says to use “cream products over powders as it creates a more realistic glow on the skin.” As for hair, celebs are chasing complementary colors and styles rather than the latest hair craze. Some styles include a simple headband, bows, clips, slicked-back knots or ponytails, or even gentle waves. Hair and makeup should complete your style rather than compete with it. Unlike other fashion trends, “quiet luxury” will continue to be a timeless form of art.
"Unlike other fashion trends, “quiet luxury” will continue to be a timeless form of art."