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The Value of Experience

How Brad Shelton’s Years of Hard Work Offers Skill and Excellence to the Community

Malcolm Gladwell said, “It takes ten thousand hours to truly master anything. Time spent leads to experience; experience leads to proficiency; and the more proficient you are, the more valuable you’ll be.” A poignant quote, if not a creed, Brad Shelton seems to have lived by for the past twenty years.  

A 2001 graduate of Auburn University, Shelton first moved to Florida working with a small company that specialized in building middle schools. In 2006, he moved to Chattanooga to work with a university colleague on custom residential housing and single-family homes. Shelton later broadened his horizons by joining an urban design firm, focusing on mixed-use spaces. From the urban design firm, he progressed to hospitality, partnering with another college friend to design hotels and restaurants, including the Edwin Hotel downtown.

By this point, Shelton felt it was time to begin a new chapter. Though not many would not have considered 2020 the optimal time to start a new business, Shelton’s years of experience provided him with a solid foundation. “When COVID hit, hotel and restaurant work basically shut down overnight, so I realized that to have a successful business as a sole proprietor, I needed to diversify my workload,” Shelton explains. Thus, Accendo Studio was born.

In addition to his years of experience, Shelton has a deep connection to the community he serves. Born and raised in Decatur, Alabama, Shelton grew up living near the same river along which downtown Chattanooga rests–the Tennessee River. 

Accendo Studio offers full architectural services and a diversified portfolio including: custom home design, home renovation, healthcare, multi-family residential, K-12 education, urban design, and hospitality design. Shelton is inspired by both built and natural environments and how these two interact and transform one another. From a new music venue to residential homes, Shelton’s vast experience brings a refreshing and exciting perspective to every project. 

Learn more about Accendo Studio by visiting their website: accendostudio.com.

SLK Aesthetic Medicine Clinic Front Desk & Lobby by Accendo Studio

Accendo Studio offers full architectural services and a diversified portfolio including: custom home design, home renovation, healthcare, multi-family residential, K-12 education, urban design, and hospitality design.