City Lifestyle

Want to start a publication?

Learn More

Featured Article

The View From Here

Promoting Boise and the Treasure Valley to New & Returning Visitors

Article by Carrie Westergard

Photography by Boise Convention and Visitors Bureau + + Charles Knowles + Loeb Life Photography + Matthew Wordell + Kimber Patterson

Originally published in Boise Lifestyle

Boise has always been a great place to get out and enjoy the views.  Whether it’s the views of the North End and Downtown from the top of Camel’s Back Park, or the sweeping vistas visible from Bogus Basin, we have lots of ways to get some healthy perspective. 

That mindset is invaluable for those of us in the travel and hospitality business.  At the Boise Convention and Visitors Bureau, our job is to bring visitors, meetings, and events to town.   The COVID-19 pandemic has taught us to be smart, flexible, and let optimism guide our way.  We’ve been creative with events from wine tastings to media trips, and we’ve been able to safely meet in person. We continue to appeal to visitors coming from places just a short drive away, as well as devoting more resources toward cities that have nonstop flights to Boise. 

Boise is fortunate to have our partners at the Boise Airport, where they’ve been working hard to welcome new nonstop flight routes to Atlanta on Delta Airlines. New nonstop flights were also added to Palm Springs, Orange County, New York, Chicago, Austin, Nashville, and Everett, WA. 

We are also bolstered in our meetings and events by the ongoing support of our marketing partners, the Boise Centre and community stakeholders. In the midst of all the changes their support allows us to continue promoting Boise as a destination for visitors. 

Our vision for a thriving hospitality market in the greater Boise area requires inspiration and tenacity, and continued gratitude for our hospitality community.   Our pledge to host the 5th Annual Recognition of Service Excellence (ROSE) Awards celebration in 2021 was a great success.  We are thrilled that this year’s celebration will be held in person at the Boise Centre on April 18th. I’m looking forward to showing our colleagues in the hospitality business just how much they mean to us. 

Over the last few years, we’ve welcomed many new visitors. Our goal as we grow and bring back more in-person meetings and events will be to retain the visitors we’ve met and encourage a return to the greater Boise region.   Boise’s beautiful views, cultural attractions, diverse culinary choices, craft breweries, wineries and cideries, and friendly locals, inspire people to make the trip.

  • pc: Matthew Wordell
  • pc: Kimber Patterson
  • Photo Credit: Charles Knowles
  • Photo Credit:  Chad Chase

Businesses featured in this article