Thriving Under Mother’s Leadership

Third-Generation, Family-Owned Goodwyn Flooring Companies Provides Personalized Service

Laura Goodwyn says she's always been a problem-solver type of person. Due to unforeseen circumstances in January 2020, Laura became the primary owner of Builders Carpet & Design Center. For Laura, selling the business was never an option.

"It was not a question of 'if,' it was a question of 'how.'" With many employees and installers being with the company for more than 20 years, my main priorities were to make sure everyone knew the company was stable and moving forward," Laura recalls. 

“We're a big family, and I care about the people here,” she adds. “I wasn’t just concerned about myself but for all the employees and their livelihoods. It was important for us all to stay together.”

Originally from Lubbock, Laura's been in North Texas for the last 43 years. While she'd been primarily out of the workforce for 40 years, her business and accounting background allowed her to keep the business running and assure employees not to be worried. "My faith in Christ and my support from friends and family gave me the confidence and strength to move forward."

Builder Carpet & Design Center started in 1982 as a family-run and managed company. After becoming the primary owner, Laura wanted to bring her three sons under one roof. To achieve this, she and her sons merged Builders Carpet & Design Center, The Eclectic Floor Company, and BC Flooring Studio and rebranded the business as Goodwyn Flooring Companies. This rebranding allowed the business to expand their regional presence, serving primarily North Texas, but they work for clients regularly in Oklahoma, West Texas, Austin, Houston and East Texas lakes.

The company is backed by decades of experience in the wood, tile and carpet industry. Goodwyn Flooring Companies service new and existing home construction, and commercial construction industries. It features a state-of-the-art showroom with budget-friendly to high-end flooring. Product offerings include solid and engineered hardwoods, ceramic tile, natural stone, LVP, area rugs and other surface coverings. The team indicates the most popular floor covering always has been solid hardwood, however, they offer a variety of oak flooring in custom finishes and stains.

"Our customer service focus and longevity sets us apart from others in the industry," says Laura. 

“Thanks to homebuilders like Shaddock Homes, GG Cain, Alford Homes, and others, we've been able to succeed and grow for 40 years and put ourselves in a position to provide our customers unparalleled service,” says Jason Goodwyn, president of Goodwyn Flooring Companies.

In addition to being a woman-owned business, several of the company’s interior designers and administrative staff are single and single-again women. Laura says each employee is committed to following a project through from start to finish, partnering with clients to ensure the project is done correctly. Given the stable longevity of the employees, they've developed personal relationships with homebuilders and customers, with many being repeat customers.

"Goodwyn Flooring Companies focuses on relationships, not the sale. That has always been our mission," says Jason. 


After rebranding the company, Laura set up the executive board with her sons, Jason, Jordan and Trey. They then got busy doing what their family has always done –– selling flooring. "We value the specific needs of each individual client. Our commitment to provide a superior level of service and attention to detail will be evident as we partner with you through every step of the process.” 

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