After spending five years living in Italy, Laura Dana fell in love with the rhythm of a slower, more intentional way of life. The experience shaped not only how she lived, but also how she envisioned creating a business rooted in meaning, sustainability, and community. In 2020, she brought that vision home by opening One Common, a lifestyle boutique in the heart of Snohomish.
"People come into a boutique looking for a unique experience," Laura says. "They're looking for that special gift for a newborn baby or an item that they want to bring into their home to have something meaningful around them. I love being able to create that experience and some inspiration for our customers."
One Common is much more than a clothing store. The thoughtfully curated boutique offers natural-fiber apparel for women, men, and children, organic cotton baby clothing, non-toxic fragrances, shoes, accessories, gifts, and an inviting collection of home décor. Every item is selected with intention, reflecting Laura's belief that everyday choices can have a lasting impact. Whether customers are shopping for a timeless wardrobe staple, a thoughtful hostess gift, or the finishing touches for their home, the boutique is designed to offer pieces that are both beautiful and functional.
One area that continues to grow is the men's collection. Laura has carefully expanded the selection to include quality everyday apparel, outerwear, footwear, and accessories from trusted brands known for craftsmanship and durability. The men's department has become a destination for shoppers looking for elevated basics and versatile pieces that combine comfort with timeless style. It's also become a favorite stop for meaningful gifts for husbands, fathers, and sons —making it easy to find something distinctive without leaving Snohomish.
For Laura, the boutique is a passion project where her commitment to sustainability extends beyond aesthetics. She partners with brands that prioritize ethical production, use fewer harsh chemicals, and reduce waste throughout the manufacturing process. For her, sustainability is not about perfection; it is about making meaningful choices that are realistic and attainable.
"Sustainability is a big deal to me and means the ability to make small changes and to have those small changes add up to make a big impact," she explains. "I'm making changes in my life that are meaningful by having no-tox products and having a more wholesome lifestyle. I'm doing that myself with four kids and a busy life; I'm trying to make sustainable changes that are digestible."
This philosophy is reflected throughout the boutique, where customers discover everything from handcrafted home accents to timeless wardrobe staples designed to last for years. The store also features themed lifestyle collections—including beach, cabin, resort, and country—that inspire customers to create spaces and wardrobes that feel authentic to them. Seasonal displays and carefully styled vignettes encourage shoppers to imagine how individual pieces can fit naturally into their homes and everyday lives.
One Common is also known for supporting local artisans and makers throughout Washington. Laura regularly attends local markets and fairs to discover unique products while also bringing nationally recognized brands to Snohomish, giving shoppers access to brands they know and love closer to home.
"I really like being able to bring big brands like Birkenstock, Pendleton, and True Grit to Snohomish while still highlighting local collections," Laura says. "There are so many brands in our store that are local to Washington. I truly enjoy providing local vendors the opportunity to share their ideas and products with our customers."
Her passion for supporting local businesses also directly supports her commitment to sustainability.
"Buyers have a lot of power and our choices matter," she says. "When you get to the brass tacks of sustainability, it is plastic free, less waste, and less gas. By giving local vendors an opportunity to showcase their great ideas, we're using local products and not shipping them halfway across the world. The revenue they're earning is going straight back into our economy."
While One Common has become known for its carefully selected clothing and home décor, Laura says what she treasures most is not what is on the shelves, but the moments shared with customers. Many visitors return time and again not only because of the products, but because of the welcoming atmosphere and the personal connections they make while browsing the boutique.
"When you walk through a boutique, it's an experience, a feeling, a lifestyle," she says. "Seeing people walk through the boutique and have that experience resonate with them is what I really love about it."
At One Common, shopping becomes more than checking items off a list. It becomes an opportunity to support local makers, make thoughtful purchases, and embrace a lifestyle where small choices can create meaningful change—one beautiful piece at a time.
Stop in and explore the unique offerings at One Common, located at 1003 First Street in historic downtown Snohomish. For more information and to browse collections online, visit onecommon.com, or stay connected through TikTok, Instagram, and Facebook.
I truly enjoy providing local vendors the opportunity to share their ideas and products with our customers.
Sustainability is a big deal to me and means the ability to make small changes and to have those small changes add up to make a big impact.