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Bronco SUV Trendsetters

Where To Secure 1960s Bronco Styling That Converges With Modern Capabilities

As part of Clement Auto Group's drive for excellence, the dealer's sales team is offering the new Ford Bronco Heritage edition, an exclusive SUV with a select number of them planned for manufacturing. Five generations of the Bronco were sold from the 1966 to 1996 model years. A sixth generation of the line was introduced for the 2021 model year as the first SUV model developed by the company.

"We have the Bronco Heritage on-site to sell, and we're taking orders for others," says Evangeline Sutton, Clement Auto Group's chief market officer. 

At press time, the dealership also had some new 2022 Ford Bronco Sport Big Bends and 2022 Ford Bronco Sport Badlands models available, as well as a few 2021 Ford Bronco Outer Banks models. 

How Bronco Intrigue Began

The Ford Bronco is considered one of the most iconic SUVs in American history. The first generation of the Bronco, which lasted from 1966 to 1977, was available in three versions:  as a hardtop, a pickup truck or a convertible. Interestingly, Ford built just 1,966 units of each Heritage Limited Edition model to commemorate the year the original Bronco debuted.

Clement Auto Group President and Owner Penuel “Raj” Clement says the Bronco captivated America in the mid-1960s with its rugged style and uncompromising off-road agility. ”These new Heritage editions pay respect to Bronco’s roots with nods to some of the signature design cues from the first-generation vehicle, while continuing to build the Bronco Brand with more special editions that our Clement Ford customers want.”

Bronco two- and four-door Heritage models are highlighted by a two-tone paint job that includes signature Oxford White accents, including the modular hardtop roof. A unique Oxford White grille features Race Red “FORD” lettering, while 17-inch aluminum heritage wheels painted in Oxford White and a bodyside stripe dial up the throwback looks.

The 1960s-era-inspired squared fenders with Sasquatch-width fender flares provide a visual callback and cover the nearly 2-inch wider track. A powder-coated steel-capable front bumper with built-in recovery points and integrated fog lamps is standard.

Inside, Bronco Heritage Edition units feature plaid cloth seats and exclusive touches, such as an Oxford White instrument panel, center console badging and exclusive front and rear floor liners.

Heritage Edition models come standard with Big Bend series equipment and features, including a 2.3-liter EcoBoost engine with a 7-speed manual or available 10-speed SelectShift automatic transmission. The engine delivers up to 300 horsepower and 325 lb.-ft. torque. The Sasquatch Package with a High-Performance Off-Road Stability Suspension (H.O.S.S.) 2.0 system with long-travel Bilstein position-sensitive dampers with end-stop control valves and increased ride height is standard, as are 35-inch Goodyear mud-terrain tires and Dana front and rear electronic locking axles with 4.7:1 final drive ratio.

Evangeline says a 30-year, 300,000-mile warranty comes with the Bronco Heritage edition when purchasing it at Clement Ford, which is a leading Ford Advantage dealership in the Midwest. A special price for this Bronco model is available to St. Charles County Lifestyle readers, she adds. Clement Ford is located at 1075 W. Terra Lane in O’Fallon, Missouri. For any future vehicle servicing needs, this dealership has Ford-accredited mechanics.


Two new models for 2023 include Bronco Heritage and Heritage Limited Editions. They embody the performance, power and technology of a modern SUV with the styling cues of the 1966 original. The Clement Auto Group’s Ford location in St. Charles County is the local source through which to secure them.