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UDVARI-SOLNER DESIGN COMPANY

Experience the Intentionality of Design as a Second Language

Article by Jill Heilman

Photography by Quinn Paskus, Chris Joyner Studio

Originally published in Middleton City Lifestyle

For over thirty-five years, Udvari-Solner Design Company has quietly shaped some of the most thoughtful residences in the Madison area. Their work is defined by intention, layered with meaning, and built to endure. Following the light, they work with the land and you. 

For Principal Designer Mark Udvari-Solner, design is instinctual; a visual language learned young and spoken fluently ever since. When he began drafting alongside his father at age twelve, he developed an innate relationship with space that shaped his entire perspective long before he dreamed of founding his own business. Decades later, you can still find him at the drafting table.

This hand-detailed process begins with a comprehensive study of topography and light that guide the exploration of scale as Mark incorporates a client’s ideas into the realm of possibilities, allowing the home to emerge as a response to its surroundings rather than an imposition.

Alex Coyne is the lead Mark needs to translate his freehand plans into precise technical reality. For over a decade, he has turned the tangible to intangible, going from conceptual to perceptual. Their synergy allows for a level of detail that skeleton plans lack: a backbone. 

Whether designing a ground-up residence or reworking an existing structure, the design process is responsive and intentional, guided by each client’s vision. That range and adaptability over time have fostered long-standing relationships with local builders, underpinned by reliable trust and shared understanding that allows each project to unfold with ease.

The firm, small by design, prioritizes depth over volume. Collaboration and engagement throughout the entire life of a project naturally evolves into lasting friendships, with trust emerging from the quiet confidence that they are as invested in your home as you are. 

2025 marked a meaningful evolution for USDC with the integration of Haven Udvari-Solner, daughter of Mark, who joined the studio to lead its expanded interior design practice. As an editor of interiors, she seeks to create a narrative, written by her client, of lifestyle and soul. Hired to translate your personality into visual art, you become more like a partner, getting to know each other on an introspective level. With her perspective providing the space to delve deeper into your limits, you can be sure your heart will feel content within it. 

When large-scale design and the interior story are developed in parallel, each informing the other, the result is a home that feels considered in its entirety, from how it sits on the land to how it is lived in every day. Each project begins with understanding how a client lives, moves, gathers, and retreats. From there, a singular concept emerges, one that guides every material, proportion, and decision, seamlessly connecting interior and exterior into a cohesive whole.

The work resists formula. It challenges the expected. Encourages vision.

For those ready to step away from the noise of trends and engage in a sound design process, the conversation begins at the drafting table.

OTHER PULL QUOTE

“We do not replicate trends. We listen until we understand the narrative of the life lived within the walls. The land tells us what the home wants to be, and we translate that into built form.”

"The most compelling homes are the ones that could only exist for that client, on that site, at that moment."