They (Pantone) say the Color of The Year, Viva Magenta 18-750, signifies strength, joy, exuberance and fearlessness. Additional superlatives for this vivacious "carmine" red include engaging, brave, optimistic, assertive and audacious.
Inject this energy into your life with our curated selection of locally sourced goods.
Fun fact: Did you know that the color inspiration for Viva Magenta is the cochineal beetle? This parasitic insect produces the highly sought-after carmine dye used in makeup, food coloring and textiles. Harvested on prickly pears, mostly in South America, the dye is now being genetically engineered--linking the organic to the tech future, much as Pantone claimed of last year's Very Peri.
0 / 9
