They (Pantone) say the Color of The Year, Viva Magenta 18-750, signifies strength, joy, exuberance and fearlessness. Additional superlatives for this vivacious "carmine" red include engaging, brave, optimistic, assertive and audacious.
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Fun fact: Did you know that the color inspiration for Viva Magenta is the cochineal beetle? This parasitic insect produces the highly sought-after carmine dye used in makeup, food coloring and textiles. Harvested on prickly pears, mostly in South America, the dye is now being genetically engineered--linking the organic to the tech future, much as Pantone claimed of last year's Very Peri.