Something shifted when Heidi Elnora walked into her son's high school pep rally. After 20 years of designing couture wedding gowns, she realized she'd been missing some of life's most vibrant moments.
"I come from a serious world of white fabrics and intense details," Heidi explains, "and then I walk into this space of pure energy and color." That spark ignited Pep Gally, a lifestyle brand celebrating what she calls "high-spirited females."
The brand's megaphone logo isn't just a clever design—it's a mission. "Our words are powerful," Heidi says. "It's about using your voice to uplift others."
Pep Gally’s initial, limited-edition “Pre-Game” offering includes oversized sweatshirts in bold hues inspired by classic collegiate colors like titanium, electric blue, and garnet. While the aesthetic is a 180-degree departure from the wedding gowns she previously sold at Bergdorf Goodman and Nordstrom, the commitment to quality and detail remains. Pep Gally’s hand-crafted pieces are meticulously made–think metallic lamé, French terry, and brushed jersey–but wonderfully comfortable.
"This isn't about trending," she emphasizes. "This is my legacy." Her children—Jack, Bo, and Eleanor—are her primary inspirations. "This is really for them. They are my muses," she shares. "It's about creating something that cheers for others and speaks to living with spirit. Pep Gally represents more than fashion—it's a celebration of community, spirit, and using your voice to cheer for people you love.”
For Heidi, this isn't just a brand. It's a second act, a love letter to her kids, and a rallying cry for women everywhere to cheer loudly and live boldly.
pepgally.com
"Pep Gally represents more than fashion—it's a celebration of community, spirit, and using your voice to cheer for people you love.”