Merle Norman Cosmetics is a name with deep roots in the beauty world. Founded by Merle herself during the Great Depression, the brand has been trusted for generations. Still family-owned and proudly made in the USA, Merle Norman offers high-quality skincare and cosmetics backed by nearly a century of innovation.
But for Briana Lutes, what truly sets Merle Norman apart is the care. After struggling for years with sensitive skin and countless failed attempts at relief, she found not only products that worked, but a compassionate consultant who listened and tailored a solution just for her. That same spirit now defines every interaction at the Blue Springs studio that Briana and her husband, Jason, proudly own.
“After completing my full-time military service, I was trying to figure out my next steps,” Briana shared. “I had stopped in to pick up my usual makeup order and left with a lot more than expected.”
During her visit, Briana learned that the longtime owners—two sisters with decades of experience—were looking for part-time help. She stepped in temporarily, but quickly fell in love with the work, the creativity, the connection, and the confidence the products gave others.
When the opportunity to buy the store came along, Briana and Jason didn’t hesitate—they knew it was the right path.
“We were meant to be part of continuing the legacy of this place that’s helped people feel beautiful and supported for generations,” Briana says.
Owning the studio has allowed the couple to pour their hearts into something meaningful. From day one, they’ve been intentional about preserving the welcoming atmosphere that first drew Briana in, while also finding new ways to elevate the client experience.
“We value kindness, trust, and personalization,” explained Briana. “Whether someone’s here for makeup, skincare, or a wig consultation, we want them to feel seen, supported, and never rushed or pressured. Our goal is to create a warm space where beauty feels approachable and empowering.”
The studio carries a wide range of products to meet every age, lifestyle, and beauty preference—whether you're going for bold and glamorous or minimal and natural.
“We sometimes hear, ‘‘Isn’t Merle Norman just for old ladies?’ or ‘That’s my grandmother’s makeup,’” Briana says. “But the truth is, Merle Norman serves all generations—we have families with three generations of women using our products.”
From acne care to anti-aging, Merle Norman’s skincare lines meet the needs of every stage of life. Clean, modern formulas are designed for a variety of skin types and concerns. Products include face washes, toners, moisturizers, masks, and more. Men are covered too, with Merle Norman’s versatile options and the Duke Cannon line—created by and for military veterans.
Whether you're going for a natural glow, a bold statement, or something in between, Merle Norman’s makeup line is designed to meet you where you are. Each client receives a personalized consultation, where experts help match shades and products that complement their skin tone, lifestyle, and occasion. From foundations and eyeshadows to lip colors, liners, and trending favorites like colored mascaras, the team makes it easy—and fun—to find your perfect look.
Consultations are always free and start with an open conversation about your concerns, preferences, and beauty goals. From there, hands-on demos, personalized color matching, and the beloved ‘try before you buy’ approach help clients feel confident in their choices. With ongoing training and product expertise, the Merle Norman Blue Springs team offers a thoughtful, no-pressure experience—whether you’re stopping by for an express facial, skin consultation, or full makeover.
Beyond cosmetics, the studio is also a trusted local destination for wigs. They carry respected brands like Raquel Welch, Eva Gabor, Hairdo, and Milano, offering private, supportive consultations for those navigating hair loss or seeking a new style. From full wigs to toppers and extensions, the focus is always on helping customers feel like their most confident selves.
Briana and Jason’s vision for the studio includes growing services to offer a lash and brow specialist, ear piercing, bonded hair systems, and eventually, a full-service salon. They’ve also recently welcomed the Michael Malul fragrance line of affordable, luxurious scents made in the U.S.
Despite the modern updates, one thing remains the same: their belief that beauty is personal. “It’s not one-size-fits-all,” Briana shares. “It’s about feeling like the best version of you—confident, comfortable, and authentic. Our goal is to enhance what’s already there, not cover it up.”
At Merle Norman Blue Springs, it’s never just about the products. It’s about the experience, the people, and the transformation that happens when someone walks out the door feeling more themselves than ever before.
Visit Merle Norman - Blue Springs today
627-C NW Mock Ave
“The real reward is seeing someone light up—whether through skincare, wigs, or a simple lipstick. Moments of confidence and comfort matter most.”