From the moment you walk into Sincerely Yours Bookstore, it feels like stepping into a warm hug. Vintage furniture, playful pops of pink, and the faint scent of paper and possibility—this is not your average bookstore. It’s a heart project from co-owners and lifelong friends Mallory Gay and Madison Glines.
“Our goal was to create more than just a bookstore,” says Madison. “We wanted a place where people—especially women—can connect, feel inspired, and celebrate the stories they love.”
The store’s aesthetic is as intentional as its book selection. With 80% romance and 20% other fiction, it reflects the owners’ favorite genre while making room for everyone. “Even if you’re not a huge romance reader, we’ve got something for you,” Madison adds. “And if you are, you’re definitely in the right place.”
Designed to feel like your fun grandma’s house (but pinker), every corner invites you to linger. Many pieces of furniture and decor are thrifted or vintage finds, adding a personal, cozy charm to the space.
Community connection is at the heart of everything they do. From themed book clubs and author signings to their signature Arts, Crafts, and Autographs events, each gathering is crafted with creativity and care. This May, they’ll host a “Happy Hour with the Author” featuring Colleen Oakley—with cocktails, conversation, and a touch of bookish magic.
Sincerely Yours is located in the heart of Smyrna. Follow @sincerelyyoursbookstore on Instagram to stay in the loop—and stop by to say hi!
Sincerely Yours Bookstore
2450 Atlanta Road, Suite 300
Smyrna, GA 30080
(678) 504-7756
@sincerelyyoursbookstore