WillowTree Custom Homes, founded by childhood friends Travis Franks and Jody Alumbaugh, has deep roots in friendship and shared experiences. Their journey began in the fifth grade, blossoming through years of playing baseball together at Keller High School. During a memorable senior road trip, they coined the name "WillowTree," which symbolized their close-knit group of friends.
After reconnecting post-college, Travis and Jody decided to channel their passion into homebuilding, and it was natural to call their company WillowTree Custom Homes. With Jody’s expertise as a licensed structural engineer and Travis’s extensive experience in residential construction, they identified a gap for innovative builders in the DFW market. This December, they proudly celebrate 11 years of crafting unique homes, continuing the spirit of camaraderie that inspired their brand.
“We started with a small remodel in 2013, and now WillowTree has blossomed into one of North Texas’ premier custom home builders,” Travis says. “It’s exciting to realize what can be accomplished with teamwork.”
“This year has been such a time of growth, teamwork, honest and responsible effort, and giving back to the community. We are so happy to celebrate all the people who have placed their trust in us as we mark the holidays, the close of 2024 and what’s ahead for 2025.”
This year, WillowTree has achieved significant milestones, including the sold-out Hidden Trails development and the launch of WillowTree Gardens, a new subdivision adjacent to Southlake Town Square. Designed for young families and empty nesters, this gated community will feature villa-style homes ranging from 3,000 to 5,000 sq. ft., with construction set to begin in late summer 2025.
Additionally, WillowTree is planning The Bluffs in Colleyville, a luxury community nestled in a wooded area with stunning horizon views. Homes there will start at over 5,000 sq. ft., appealing to those seeking both luxury and a unique connection to the landscape.
Travis emphasizes their dedication to providing a concierge-like experience for clients through an app that facilitates 24/7 communication and project tracking.
“We build not just a house, we build a home,” he affirms, underscoring their commitment to integrity and value.
As they look to the future, WillowTree remains focused on growth, teamwork and giving back to the community.
“A home isn’t just a home to us, it’s about the family who will live in and enjoy it.” – Travis Franks
Coming together this year to embrace the spirit of family, caring and giving, WillowTree joined with four other luxury homebuilders in an incredible, out-of-the box idea to develop a “Dream Home Showplace Community” in Southlake’s beautiful Carillon Park division. Five incredible homes, showcased side-by-side, are being built to raise funds benefitting the lifesaving work and the children of St. Jude Children’s Research Hospital®.
“This is such an honor for us as a company,” Travis says.