Jesse Westphal’s entry into the world of windows and doors wasn’t a typical one. With a background in digital marketing, what he knew about the trade was enough to build an effective website for his client, Texas Window Store.
Getting to know more about the growth of the industry firsthand sparked a curiosity. So, when the previous owner of Texas Window Store decided he was ready to close up shop and head to Florida, Jesse saw his chance. Instead of letting it slip by, he proposed taking over and worked out a plan for a seamless transition. Come June 2019, the business was his.
The only problem? He was living in Arizona at the time.
“I had never even been to Texas before. I flew down for two weeks and met with a Realtor every day. We drove all over the city, and we ended up where we are now,” says Jesse. “My wife had never been to Texas either, and only saw the house through the videos I took and the pictures that were online.”
Of course, his wife wasn’t just along for the ride—she did her homework. She ensured the Greater Austin area offered everything they needed: good schools and a place for their three kids to thrive as they built the business. In the months ahead, they were packing up with confidence, ready to make Texas their home.
Once settled, Jesse continued learning everything he could about manufacturers, quality materials, and what customers truly want out of their windows and doors. Now, he was also able to further establish the key relationships with custom home builders, general contractors, remodelers, and of course their internal team, which had been a challenge to do from hundreds of miles away.
“Our installers are such good guys who do such great work,” says Jesse. “My brother actually ended up moving out here from Utah to help. He’s got more of a construction background, doing electrical work. So, right now, he’s in charge of making sure the projects run smoothly while I’m running the business.”
What really drives Jesse is the satisfaction of transforming homes and interacting with clients who appreciate the long-term benefits of energy-efficient windows—saving money while enhancing comfort.
“We’re not there to just push a certain product on people. We want to find out what’s important to them, what they’re looking for, and provide that to them,” says Jesse. “Not all customers are the same and not all windows are the same. The homeowner’s not going to know the difference between two white vinyl windows, so it’s our job to educate them.”
Texas Window Store works with a mix of top-tier and local manufacturers like Marvin, Pella, Andersen, ProVia, NT, and Vistamark to offer customers a wide range of options that meet their unique needs.
While residential projects make up the bulk of their work, Jesse and his team have also completed notable projects for Rouse and Vandegrift High Schools, a dorm at the University of Texas, and a number of single-story businesses. They’re even gearing up for a massive undertaking alongside a custom remodeler—a house on the lake with 130 windows.
“We offer a lifetime installation warranty, although we don’t have to use that very often because we don’t sell low-quality windows,” says Jesse. “We’re a full-service replacement company that’s a red carpet experience. It all starts with an in-home consultation.”
Learn more about Texas Window Store’s affordable windows and installation services when you go to: texaswindowstore.com
“I saw the opportunity and I took it. After all, the home service industry is just going to continue growing.”