The WM Phoenix Open has always evolved. This year, the changes are less about spectacle and more about refinement.
Here’s what’s new and worth knowing this year.
The 16th Hole Has Been Rebuilt
The iconic Coliseum structure at the 16th hole has been redesigned with higher ceilings, wider interior bays, frameless glass railings, and improved sightlines across every level. The footprint remains familiar, but the experience is noticeably more open, modern, and permanent in feel. The structure is also fully reusable, reinforcing the tournament’s sustainability goals.
Individual Access at 16 Is Now Possible
For the first time, fans can purchase individual daily tickets to a ground-level hospitality venue at the 16th hole. The new Pin Hi Club sits near the green and offers a premium experience without requiring a full suite. It’s a meaningful shift in how access to the Coliseum works.
A Family Care Center Makes Its Debut
A dedicated Family Care Center launches in 2025, offering a temperature-controlled space with seating, TVs, nursing and changing stations, kids activities, snacks, and restrooms. It gives families and caregivers a place to pause without leaving the tournament and signals a more inclusive approach to the fan experience.
Desert Oasis Continues to Be a Smart GA Choice
The Desert Oasis BBQ and Beer Garden near holes 5, 6, and 7 continues to expand and remains one of the strongest general admission areas on the course. With elevated views of multiple holes, Little Miss BBQ, craft beer, and room to spread out, it offers a more relaxed alternative to the 16th hole.
Fairway House at 12 Has Been Refined
Located near the par-3 12th, the Fairway House has been updated for better flow and comfort. With shade, upgraded concessions, seating, and fan activations, it remains a practical reset point that keeps fans close to the action without the congestion.
Music Programming Reflects the Audience
Music continues to play a central role during tournament week. The Concert in the Coliseum features The Killers performing inside the 16th hole, reinforcing the venue’s role beyond golf. The Coors Light Birds Nest hosts four nights of performances, with Bailey Zimmerman opening the week, Zach Top joined by ERNEST, Nelly and Ludacris with Ja Rule, and John Summit closing it out. The range reflects how WMPO now programs for multiple audiences, not just one.
Military and First Responder Access Remains a Priority
Free admission continues for U.S. military members, veterans, and first responders, along with access to the Patriots Outpost hospitality venue near the 18th hole. Complimentary food, drinks, and viewing areas are included, maintaining one of the tournament’s most meaningful traditions.
Monday and Tuesday Are Still Free
Ford Free Days return on Monday and Tuesday, offering free general admission during practice rounds. The schedule includes the Pro-Am, junior clinics, Dream Day programming, and the Special Olympics Putting Challenge. It remains one of the most accessible entry points to tournament week.
Sustainability Is Built Into the Experience
Green Out Saturday returns, encouraging fans to wear green in support of the Working for Tomorrow Fund. The tournament’s sustainability efforts are visible throughout the week, from reusable structures to fan-driven fundraising and environmental initiatives tied directly to Arizona.
Reffer Extends the Week Beyond the Course
WMPO week stretches far beyond TPC Scottsdale. During tournament week, Reffer acts as a discovery layer connecting visitors with trusted local businesses, experiences, and brands. Through curated recommendations, activations, and partner experiences, Reffer helps fans navigate where to go, what to explore, and how to engage with the Valley during one of its busiest weeks.
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