Western North Carolina (WNC) has long been a sought-after destination, offering breathtaking mountain landscapes, charming small towns, and outdoor adventures that attract travelers year-round. However, after the devastation of Hurricane Helene, the region is in dire need of a tourism boost. Local businesses, lodges, and outdoor attractions that rely on visitors have faced significant challenges, making now the perfect time to plan a trip and support WNC’s recovery.
While WNC wasn’t in the direct path of Helene’s destruction, the storm’s lingering effects—flooding, infrastructure damage, and road closures—dealt a heavy blow to the local tourism economy. Many small businesses and family-run establishments depend on seasonal visitors, and when tourism slows, so does their livelihood. Now that the region has worked tirelessly to rebuild, travelers have a unique opportunity to contribute directly to its economic resurgence simply by visiting.
Aside from supporting the region’s recovery, Western North Carolina offers an unparalleled travel experience. Here’s why it should be on your must-visit list.
Stunning Outdoor Adventures – Whether hiking through Pisgah National Forest, chasing waterfalls in DuPont State Recreational Forest, or skiing in Maggie Valley, the natural beauty of WNC is undeniable. It’s a paradise for nature lovers and outdoor enthusiasts, with miles of scenic trails and panoramic mountain views.
Vibrant Local Culture – Asheville, the cultural hub of WNC, boasts an eclectic arts scene, live music, and a thriving craft beer industry. Meanwhile, nearby towns like Waynesville and Brevard offer a slower pace with boutique shopping, artisan markets, and cozy cafés.
Culinary Scene - Farm to table is where it’s at in the WNC. There are a variety of local establishments with award-winning chefs who have reopened and are ready for your reservations.
Luxury with a Local Touch – From historic bed-and-breakfasts to high-end resorts, WNC blends rustic charm with modern luxury. Whether you’re looking for a secluded mountain retreat or an upscale spa getaway, you’ll find accommodations that suit every style. Consider The Omni Grove Park Inn, wellness retreats unique to WNC, private guided tours from local vineyards, and more.
Four-Season Appeal – No matter the time of year, WNC offers something unique. Summer brings lush greenery and outdoor festivals, fall boasts world-class leaf-peeping, winter offers cozy cabins and skiing, and spring welcomes vibrant blooms and fresh mountain air.
If you’re planning a trip to Western North Carolina, here are a few key spots to add to your itinerary.
Asheville – Use this vibrant city as your base. Visit the iconic Biltmore Estate, explore the River Arts District, and indulge in farm-to-table dining at one of the city’s renowned restaurants.
Waynesville – This picturesque mountain town is perfect for shopping, dining, and exploring local galleries. Don’t miss out on the famous Mast General Store.
Maggie Valley – A winter wonderland for skiers and snowboarders, Maggie Valley is home to Cataloochee Ski Area. It’s a gateway to the Great Smoky Mountains National Park in warmer months.
Dupont State Recreational Forest – Known for its breathtaking waterfalls and extensive hiking trails, it’s a dream destination for outdoor adventurers.
Pisgah National Forest – Offering some of the most stunning views in the region, this forest is ideal for hiking, camping, and scenic drives.
Traveling to WNC isn’t just about experiencing its beauty—it’s about making a difference. Here’s how you can contribute to the region’s recovery.
Book Stays at Locally Owned Accommodations – Opt for family-run inns, boutique hotels, and bed-and-breakfasts over large chains.
Dine and Shop Local – Spend your dollars at independent restaurants, breweries, and shops to directly support small business owners.
Explore Beyond the Usual Spots – Lesser-known areas recovering from the storm will benefit most from visitors seeking out their attractions.
Visit Year-Round – While summer and fall are peak seasons, WNC offers incredible winter and spring experiences, helping businesses maintain steady income throughout the year. Western North Carolina is open for visitors, and now is the time to experience everything this stunning region offers.
Contact Mandy Pullin with DPP Travel at mandy@dpptravel.com or call 770-282-4836 to plan your time in Western North Carolina.