Meeting Lisa Roux, you’re immediately drawn to her warmth and quiet confidence. Beneath her friendly exterior, however, is a woman who has dedicated herself to empowering others—particularly women—in the firearms world. What began as an unexpected journey quickly blossomed into a lifelong passion. As she joins us for our interview, dressed in a chic lilac dress, her sophisticated style and presence are both strong and inviting, embodying the natural qualities of a leader and mentor.
Lisa’s story began in 2009 when she met her future husband, Phil, who was running the original Shooters World in Phoenix. At the time, Lisa was a successful luxury real estate agent in Scottsdale, with little experience in firearms. But one day, Phil took her to the desert to teach her how to shoot, and something clicked. “The feeling of empowerment was something I couldn’t replicate anywhere else,” she recalls. “It was an eye-opening experience.”
A year later, when Phil planned to expand Shooters World, Lisa decided to leave her real estate career behind and join the firearms industry. She quickly became an integral part of the business, earning her NRA instructor certification. As one of the few women on the range staff, Lisa became a role model for other women navigating this male-dominated space.
Empowering women became the cornerstone of Lisa’s work. During “Ladies Day” events, she noticed women seeking a comfortable space where they could learn without feeling intimidated. “I knew I could make a difference in this community,” Lisa says. Teaching women the basics of firearm safety and responsible firearm handling became her mission. But Lisa also focused on teaching kids the fundamentals of gun safety.
An advocate for responsible firearm ownership, Lisa emphasizes the importance of teaching children gun safety, even if a family doesn’t own firearms. “In Arizona, we teach our kids to swim, so why not teach them the basics of gun safety too? It’s about preparing them for what they might encounter elsewhere,” she explains. Her Children’s Gun Safety classes, for ages 4-7, teach kids how to respond if they encounter a firearm.
Under Lisa’s leadership, Shooters World flourished, culminating in the opening of a sprawling 36,000-square-foot facility after seven years of searching for the perfect location. The building, formerly home to the Cancer Treatment Centers of America, has since transformed into a vibrant hub of community education. It offers everything from family handgun introductions to defensive pistol courses, alongside a retail clothing line. Lisa meticulously selects instructors who align with her vision, ensuring that every class is engaging, well-paced, and empowering for all participants.
Outside of work, Lisa’s life is filled with family and adventure. She and Phil share a blended family of five children, ranging in age from 13 to 31. They enjoy outdoor activities, hiking, and playing Pickleball. Through the ups and downs of family life, Lisa remains committed to the values of empowerment—whether on the shooting range or navigating life's challenges.
Today, Lisa Roux is not just a business owner but a leader in her community, showing women and families the importance of responsibility, safety, and confidence. Her dedication to education and empowerment makes her a true inspiration. In an ever-changing world, Lisa reminds us that transformative experiences often come from the most unexpected places.