The car community has long been seen as a boys’ club, but that is rapidly changing. From racing to car customization, woman have carved out their place in the industry. Women are no longer just participants in the world of cars; they are innovators, leaders, and enthusiasts who are making a lasting impact.
Dealerships like Lamborghini Nashville host events that celebrate women with a need for speed. Being a part of the car community has created a space that makes these women feel seen and included. Not only do these events create a sense of community among the women who attend them, but they walk away with an unforgettable experience. These events take the form of luxury lifestyle events, track days, or intimate meetups that allow these women to meet one another.
“Historically, the supercar space was perceived as being male-dominated, but women have increasingly taken the wheel, both literally and figuratively,” Jeremy Hunziker explains. “Lamborghini’s rise in SUV sales with the Urus platforms has played a significant role in this, offering an ultra-luxury performance vehicle that appeals to a broader audience, including women. Additionally, social media and high-profile female entrepreneurs, influencers, and executives have helped normalize and celebrate female ownership of exotic cars.”
Lamborghini hosts an annual 'She Drives A Lambo' event, bringing together women who drive Lamborghinis at premier locations across North America for an unforgettable driving experience. Models such as the Lamborghini Urus have become particularly popular among women and are commonly seen at these meetups.
“More women today see Lamborghini not just as a status symbol but as an extension of their lifestyle: one that represents power, independence, and success,” Jeremy says.
This shift has led to a growing number of women purchasing Lamborghinis and participating in the customization process. Rather than simply owning a luxury vehicle, they take the extra step to create a car that reflects their own identity. As more women enter the car space, they bring fresh perspectives, personalities, and a demand for innovation.
“Customization is key,” Jeremy says. “Many of our female clients want a Lamborghini that reflects their personality, whether through vibrant custom colors, unique interior finishes, or bespoke trims. The Urus platform, for example, is a popular choice among women due to its versatility. It blends supercar performance with everyday practicality.”
This trend showcases a broader movement in the car community, where luxury and performance intersect with individuality.
“As more women enter the high-performance automotive space, we anticipate seeing even bolder specifications, a greater emphasis on exclusivity, and more female-led collaborations in Lamborghini’s Ad Personam program,” Jeremy explains.
Lamborghini plans to expand its hybrid and electrification strategy and unveil new hybrid variant models, such as the all-new Urus SE and Temerario platforms. These models may appeal to women car enthusiasts due to the featured cutting-edge technology and Lamborghini’s signature power.
With social media and the growing number of local events, connecting with other enthusiasts has never been easier. Women no longer have to take the backseat in the car community. Instead, they are taking the driver’s seat, leading the way, and making their mark in an industry that once felt exclusive. Through these events and online groups, they now have endless opportunities to bond with fellow car lovers who share their need for speed and also provide a supportive network that empowers them.
For more information about local meetups for women, check out Lamborghini Nashville’s Instagram.
Lamborghini Urus PHEV:
The first plug-in hybrid electric super SUV
Year: 2025
Color: Blue Uranus
Interior Color: Nero Ade
Engine: 4.0-liter V-8 gas engine and a 192-hp electric motor