Despite what you may have heard—or what some sartorial traditionalists may try to convince you—it is not illegal to wear white after Labor Day. While many people, especially in coastal towns, still cling to this old-school rule, the truth is: it's outdated and doesn't reflect modern fashion sensibilities. Even along the Jersey Shore, where white sundresses and linen pants rule the summer boardwalk scene, it’s time to rethink what seasonal style really means.
The rule is believed to have originated in the late 19th or early 20th century as a way for the wealthy to distinguish themselves from the working class. Wearing white signaled that they could afford vacations and leisure, especially in warm-weather spots like Newport or the Hamptons. It was also practical; white linen kept them cool during their summer escapes.
But back in the city, pristine white outfits didn’t stand a chance against urban grime. In fact, Vogue wrote in 1925, “White, while perfect for the country, it is, because it soils so easily, impossible for town wear.” Labor Day came to represent the end of summer and a return to darker, more practical clothing. Over time, the “no white after Labor Day” rule stuck—though it began to fade with the modernization of cities and fashion.
Today’s fashion world no longer follows such rigid seasonal guidelines. Warmer fall temperatures (thanks to climate change) and evolving style trends have kept “summer whites” in rotation well past September. Designers frequently include white in their fall/winter collections—think Prada’s Fall/Winter 2005 menswear show. Minimalist brands like The Row have embraced white as a cold-weather staple, proving the old rule no longer applies.
Street style stars, celebrities and influencers are often seen sporting white well into the colder months. Tonal, monochromatic looks in shades of ivory, cream and eggshell have surged in popularity, with texture playing a major role—wools, suedes and faux furs make all-white outfits feel rich, layered and seasonally appropriate.
So yes, you can wear white after Labor Day—and you should, if it makes you feel confident. Personal style trumps outdated etiquette every time.
How to Wear White in the Fall and Winter
If you’re ready to test the trend but unsure where to start, here are some tips to ease into it:
1. Start with white denim.
A straight-leg or wide-leg silhouette is flattering and easy to pair with fall neutrals like tan, burgundy or deep green. Avoid lightweight cottons or linens—look for denim, twill or corduroy instead.
2. Layer your whites.
Style white tees, button-downs or knits under heavier outerwear. Trench coats, leather jackets and structured blazers look crisp when layered over a soft white base.
3. Go tonal for winter whites.
Winter whites are all about depth and texture. Think off-white cable-knit sweaters, cream-colored trousers or a cozy turtleneck under a camel coat. Bonus: these looks can feel ultra-luxurious without being high-maintenance.
4. Accessorize with white.
Still hesitant to wear head-to-toe white? Ease in with white accessories—gloves, scarves, hats or bags can make just as much impact.
5. Choose weather-appropriate footwear.
Yes, even white boots or sneakers can work in winter—just opt for sturdy materials like leather or waterproof styles that can stand up to the elements.
Our Favorite Picks
Not sure what to buy? We’ve pulled a few go-to options to get you started:
White Denim
Women: Abercrombie High Rise Wide-Leg Jean ($90)
Men: Banana Republic Straight Authentic Jean ($64.99)
Cream and Ivory Sweaters
Women: L.L. Bean Double L Cable Sweater ($69.95)
Men: Theory Riland Crewneck Sweater ($93.60)
White Blazers
Women: Reiss Double-Breasted Suit Blazer ($205)
Men: Bonobos Montauk Blazer ($350)
Winter Coats
Women: Ralph Lauren Double-Faced Wool Coat ($698)
Men: Suit Supply Off-White Padded Parka ($599)
At the end of the day, fashion rules are meant to evolve, not be followed blindly. White is no longer just for summer; it's a timeless neutral that belongs in your wardrobe all year long. So break the rule. Wear the white.