February may be known as the month of romance, but Brittany Domstrand believes the most powerful love story begins long before flowers or chocolates ever enter the picture. It starts with how we treat our own bodies.
“The sexiest relationship you’ll ever have is with your own body,” says Brittany, owner of Alloy Personal Training (alloypersonaltraining.com) on South Rainbow Boulevard in Las Vegas. “Loving your body doesn’t mean quick fixes or crash diets. It means respecting it enough to take care of it, day after day.”
That philosophy is deeply personal for Brittany, who grew up in the Pacific Northwest, where holistic wellness is a way of life rather than a passing trend. Balance, sustainability, and listening to your body were ingrained early on. Living in Las Vegas, however, revealed a different reality, one defined by speed, spectacle, and instant gratification.
“But fast solutions don’t last,” she says.
That belief is the foundation of Alloy Personal Training, which Brittany describes as a deliberate pause in a city that rarely slows down. Instead of chasing trends or promising dramatic transformations in record time, Alloy focuses on long-term strength, confidence, and self-care without gimmicks or pressure to fit a stereotype.
Alloy’s training model is highly customized, built around each client’s lifestyle, goals, and needs. “Investing in your body’s long-term health is far more impactful than any short-term solution,” Brittany explains. “Creating routines and habits that last is what we do best.”
While many gyms cater to younger, high-intensity fitness enthusiasts, Alloy Personal Training intentionally serves adults ages 35 to 65 and beyond—people who want to feel strong, capable, and pain-free in their everyday lives. Every workout is personalized, allowing clients to move at a pace that feels both challenging and supportive.
What truly sets Alloy apart, though, is its emphasis on community.
“Training alongside others builds motivation, accountability, and a real sense of belonging,” Brittany says. “You’re not suffering through squats alone. There’s energy, encouragement, and connection.”
That shared experience helps shift how people view their bodies. Instead of focusing on appearance, clients begin to appreciate what their bodies can do. Over time, fitness becomes less about punishment and more about nurturing strength, longevity, and confidence.
Brittany has witnessed that transformation again and again. One client joined Alloy Personal Training at age 67 simply wanting to learn how to use dumbbells safely, and went on to complete a Spartan race at 68. Another lost nearly 80 pounds after years of prioritizing work over wellness and rediscovered his confidence and joy for life. Others found that feeling stronger inspired bigger life changes, from returning to school to finally breaking free from years of yo-yo dieting.
“These stories aren’t about perfection,” Brittany says. “They’re about people learning to trust their bodies and believe in themselves.”
Accountability plays a major role in that journey. At Alloy, it’s not about guilt, it’s about support. Coaches are genuinely excited to see clients walk through the door, and fellow members celebrate effort as much as progress. That environment makes consistency easier and helps people replace self-criticism with care.
Strength training, Brittany adds, is one of the most powerful tools for building confidence. “When you focus on getting stronger—not smaller—you start noticing what your body can do,” she says. “That builds real, grounded confidence.”
For those unsure where to begin, her advice is refreshingly simple: start with a walk outdoors. Take time to reconnect with yourself. From there, carve out 30 minutes a day for intentional self-care, whether that’s reading, gardening, listening to music, or eventually stepping into the gym. “We’ll handle the hard part,” she says. “You just need to show up.”
As a South Las Vegas business, Alloy Personal Training is deeply rooted in the local community. Domstrand sees fitness as another way to support the people who keep the city running: teachers, nurses, service workers, parents, and professionals alike.
“In a city that moves fast, having a space to slow down and feel supported is powerful,” she says.
As February approaches, Brittany hopes locals will redefine what love looks like. Loving your body isn’t about perfection—it’s about listening, moving, fueling, and appreciating it.
“That kind of self-respect spills into every part of your life,” she says. “And it lasts far longer than flowers or chocolates.”