Life + Culture

A New Spark on Emma Ave

Inside the family-built salon and head spa bringing luxury self-care to Downtown Springdale. Article by Erin Boiger | Photography by Kressa Phillips and Tim Casey Something special is happening in Downtown Springdale. Historic Emma Avenue is experiencing a remarkable revival as restored storefronts, locally owned businesses, and renewed energy shape the city's future. Drawn to the downtown area's rich charm, strong sense of community, and historic character, Mike and Lindsay Embrey chose to...

Wellness

Where Beauty Meets Wellness

How Chantal Crosse-Sumlin built Aesthetica around confidence, connection and a different approach to care in Springdale Article by Bo Simpson | Photography by Travis Smith She hands the client the mirror and holds her breath. It's in these moments that Chantal Crosse-Sumlin loves her work the most. "When you hand someone the mirror and see the smile on their face, just the feeling that you've given them the confidence," she said, "that's what I love most about what I do." It's a small...

Home Services

From One Door to the Next

How a competitive streak and a talent for building relationships shaped Sara Posey's Northwest Arkansas real estate career Article by Bo Simpson | Photography by Provided Five or six years ago, a client walked into Sara Posey's office needing help buying a commercial property in Fort Smith. Today, she has sold that same man a second commercial building, then a third, and eventually his house. Later, his children needed houses—three of them. After that, it was his brother-in-law. And then his...

Arts + Culture

The Art of Standing Behind the Curtain

After Nearly Two Years As a Walmart spokesperson, Erin Boiger is helping Northwest Arkansas businesses find a voice of their own Article by Bo Simpson | Photography by Michelle Bazis For almost two years, Erin Boiger's job was to be the voice of the world's largest retailer. As a spokesperson for Walmart, many of the words she said in public were by design not really her own. She spoke for a corporation with global reach and a reputation to protect. Today, running her own boutique marketing...