Asher Swan

Unlocking the power of passion: a journey to transcendence

In the tapestry of human experience, passion stands as a vibrant thread weaving through the fabric of our lives, infusing every moment with a profound sense of purpose and fulfillment. Beyond the mere pursuit of hobbies or interests, passion has the remarkable ability to evoke emotions that transcend the ordinary, tapping into the deep well of our intrinsic selves.

I am a photographer and have been taking pictures for decades. It is what I lovingly say, “I do.” It fulfills me in a way I cannot explain. Being in the flow state of creation transcends thought and explanation. When I discovered photography as a child, it was as if I had found a hidden reservoir of boundless energy and creation. Capturing images goes beyond superficial ideals of “you just push a button.” Photography truly resonates to the core of who I am.

At its essence, passion is an emotional compass guiding us toward our authentic selves. Whether it is art, science, literature or any pursuit that sets our souls ablaze, the act of engaging in something we are truly passionate about brings an unparalleled sense of joy and fulfillment. It is not merely about achieving success or recognition; rather, it's the journey itself that becomes a source of profound satisfaction.

In this feature are some of my favorite images I have taken through the years to exemplify my passion for creativity. I know they are all over the place as far as context, but creation comes in all forms of ways for me and photography. I've been through several phases and genres that intrigue me and keep me going. I love light—and dancing with it all my life has been a great adventure.

My passion is stopping time and creating lasting moments that have impact. I find it interesting to think that 1/100 of a second with the right passion behind can echo into eternity and be something that evokes emotion within the audience for years to come. I will keep stopping time and creating as long as I live. Photography is a way of feeling, of touching, of loving. It is an intrinsic connection with society that transcends a forgotten memory. It keeps alive a moment that could have otherwise been lost in the ethos of time.

In a world often characterized by hustle and bustle, cultivating and nurturing one's passion is akin to discovering a secret power from within. It is a journey leading to a profound understanding of oneself and a genuine appreciation for the beauty that lies in pursuing what sets our hearts on fire. So, let passion be the guiding light on this journey of self-discovery, for in its embrace, we find a transcendent joy that elevates us beyond the ordinary and into the extraordinary realms of our truest selves.

Asher Swan, St. George City Lifestyle staff photographer, is a highly skilled commercial advertising photographer with a passion for creating eye-catching campaigns that drive results. He also has a gift for showcasing stories through the art of photography. 

With a deep understanding of the advertising industry and a knack for storytelling, he has a proven track record of producing high-quality images that drive sales and build brand awareness. He currently serves as the official photographer for Southern Utah University.

Contact Asher Swan at

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