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Credit Union Fights Financial Illiteracy in Tucson

Tucson Federal Credit Union Announces Partnership with Zogo

Who wouldn't want to earn gift cards and other rewards while simultaneously enhancing their financial education?

Tucson Federal Credit Union recently partnered with Zogo, a leading financial technology company, to bring Zogo's app to its members. The app, developed by Duke University students, guides individuals through 800+ bite-sized financial educational modules. 

“Zogo’s innovative way of engaging kids through gamification and rewarding them as they learn is a perfect fit for us," said Matthew Gaspari, TFCU’s chief executive officer and president. "Our goal of meeting members where they are extends beyond our products and services and includes members of all ages. As their financial partner, it is our responsibility to help them develop a firm foundation now to prepare them for the future.”

Zogo offers a Teen Financial Curriculum that can be used with a TFCU Jump Up Debit Account to help pre-teens and teens prepare for their financial future. The curriculum focuses on borrowing, earning, financial protection, saving, investing, and smart spending.

“All of Zogo’s content meets the national standards for financial literacy,” said Gaspari. “As users successfully answer questions, they accumulate points they can redeem for gift cards and other rewards.” 

TFCU members can participate in the financial learning curriculum and earn gift cards from stores, including Apple, Nike, Starbucks, Walmart, eBay, Amazon, and more. Gift card denomination depends on how much the app is used, ranging from $5 to $100.

“Financial education is often something young people find boring or intimidating,” says Shyam Pradheep, General Manager of Zogo. “That’s why we created Zogo, a reimagined approach to financial education that makes learning about personal finances exciting and engaging for people of all ages. We’re grateful to partner with Tucson Federal Credit Union to make this vision a reality.”

Nearly 84% of teens say they look to their parents for information about money, according to a study by Junior Achievement. However, T Rowe Price's 11th Annual "Parents, Kids, and Money" survey found that nearly half of parents said they miss opportunities to talk to their kids about money. And 25% said they are reluctant to discuss financial topics with their kids. However, the same report found that three out of four parents think financial apps are an excellent way to teach about financial matters. 

The Zogo app is now available to TFCU members at no cost on the Apple app store and Google Play stores. For more information, please visit tucsonfcu.com. To learn more about the app, visit zogo.com or follow @zogofinance on Instagram.