Chad Holgerson, a professional building designer with a distinctive mustache, is the driving force behind Keystone Creative. With a deep-rooted passion for craftsmanship and design, he pours his heart and soul into every project, ensuring that each client’s vision is realized in a home that will stand the test of time.
“I want to do what’s best for my clients,” Chad explains. “This is my art, my craft. I agonize over the details and take personal responsibility in delivering a great result.”
Chad’s career began as a carpenter, working his way up through the trades before transitioning into building with a focus on design. Through this hands-on experience, he discovered his true passion—creating spaces that are not only beautiful but also perfectly tailored to his clients' needs. He thrives on the challenge of solving unique design problems, ensuring that every element works together both visually and functionally.
“Everything has to be addressed,” Chad emphasizes. “I help clients understand the long journey—from initial planning to creating something lasting. It requires careful preparation, decision-making, and attention to detail.”
Chad admits that he sometimes "loses sleep" over making the best decisions for his clients, knowing that many are embarking on a once-in-a-lifetime build. Every choice impacts the overall design, and that weight of responsibility is something he fully embraces.
Last year, Chad worked on a first floor remodel for Scott and Kerri Loveland, a project that included the kitchen, living room, sitting room, powder room and master suite and expanded to also include some work on other bedrooms and bathrooms, exterior remodeling and landscaping. "He was truly a whole project designer from the beginning to the end," recalls Scott. "Our experience with Chad began and ended with trust and clear communication. He took the time to listen to our ideas, vision, and needs, while also providing professional guidance and creative suggestions. He understood our style preferences, budget, and the overall purpose of the space. Chad was collaborative, asked for our input, and adjusted things as needed, which helped us feel involved and valued in the decision-making process."
Due to the meticulous nature of his work, there is often a months-long wait to begin a project with him. However, his designs are never rushed: They are carefully developed using the highest quality materials and craftsmanship, ensuring homes that endure for generations.
“It’s all about creating something tailored to the client’s desires and needs, not just relying on my design resources,” Chad notes. “I strive to think progressively—designing something that looks good and functions well.”
A Thoughtful and Structured Process
At Keystone Creative, Chad has refined a workflow that guides clients from concept to completion.
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Initial Consultation – Understanding the client’s budget, lifestyle, and existing space.
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Design Phase – Evolving basic concepts into detailed plans, balancing form, function, and budget.
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Construction Drawings & Planning – Creating detailed construction documents, coordinating with contractors, and refining scheduling and pricing.
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Construction Oversight – Conducting site visits, ensuring quality control, and orchestrating every detail to completion.
Although Chad no longer serves as a typical general contractor, he remains deeply involved throughout the process. He focuses on quality control, ensuring that each piece of the puzzle aligns perfectly—like a master chess player strategizing every move for the best possible outcome.
"He is motivated by creativity, and the desire to achieve an outcome that makes homeowners happy. He organized and managed timelines and contractors efficiently," explains Kerri. "He consistently kept us updated on progress and was proactive about addressing any potential setbacks or challenges before they become issues. When a problem arose, he was quick to find solutions or offer alternatives that stayed within the vision. Because he was on site frequently, his quality control management was superior."
Scott and Kerri note that the detailed pricing and 3-D designs allowed them to preview all of the design elements and truly visualize how the renovation would look before any construction began. Both explain that the renovation was "executed smoothly" with results that exceeded their expectations, with a space that ultimately felt personalized and well-designed, making it clear how "Chad truly cared about making our home functional, stylish, and uniquely ours."
“The goal is to create something of long-term value,” Chad says. “Not just a home that lasts but one that truly works for the client.”
Through Keystone Creative, Chad continues to uphold the principles that define his work—uncompromising quality, thoughtful design, and a commitment to delivering homes that are as functional as they are timeless.
This is my art, my craft. I agonize over the details and take personal responsibility in delivering a great result.
The goal is to create something of long-term value, something that not only lasts but truly works for the client.