Entertainment

Keeping Traditions Alive

Magic's in the air as the Starlight Parade & Festival kicks off the holiday season Article by Sarah Krueger | Photography by Eric Scire & Spearhead Media, Conner Umphreyville If you grew up in Chula Vista, you’re probably familiar with the twinkling lights, glittering floats, and spirited horns of the high school marching bands as they glide by in the annual Starlight Parade—an event where where families and community members gather to revel in festive holiday fun. Since 1964, the Starlight...

Travel

Holidays Meet the High Seas

Give the gift of travel and spend 2026 adventuring in luxury with your loved ones. Article by Sarah Krueger | Photography by Provided by Cruise Planners What better way to say “I love you,” for the holidays than to gift your loved ones—or yourself—with the luxurious experience of a lifetime.  Far from the crowded mega-ships, today’s luxury cruises offer intimate spaces, gourmet dining, and personalized excursions that turn your voyage into a tailor-made travel experience. Imagine gazing out...

Professional Services

The Light on the Hill

Local electrician lights the way for homes, businesses, and spirits. Article by Sarah Krueger | Photography by Andrea Malavé & Light House Electrical While a bible verse might not be the first thing you think of when looking for electrical services for your home or business, William Evans, Chula Vista local and President of Light House Electrical, says this verse is at the heart of what they do. William has lived in Chula Vista for seven years now, and runs an electrical services business...

Food + Beverage

Full Bellies & Full Hearts

New Rotating Sushi Restaurant Brings Food, Fun, and Family Together Article by Sarah Krueger | Photography by Ming's Rotating Sushi and Bar If you’re thinking about visiting Ming’s Rotating Sushi and Bar, prepare yourself for a whirling adventure. Though you might just miss it nestled between businesses in the Bonita Point shopping center, once you step inside the restaurant, you’re transported into a bright world of whirring delivery cars, a buzzing conveyor belt, and the low hum of diners...

Life + Culture

Foundation of Gratitude

Building hope for 10,000 more people in need Article by Sarah Krueger The mission of SBCS (formerly South Bay Community Services) is to transform communities to support the well-being and prosperity of children, youth, and families.Their new Center for Impact means even more neighbors will find safety, stability, and the chance to thrive. Since 1971, SBCS has worked throughout San Diego County to strengthen communities with programs designed to create stability and opportunity for residents...

Life + Culture

10 Years of Joy

Salvation Army Volunteer Herb Geier and His Wife Dorothy Celebrated for Their Generosity Article by Sarah Krueger If you ever got the chance to meet Herb, you’d be hard pressed not to smile. At 76 years young, Herb’s humble sense of humor and bright spirit can lighten up any space. A 20-year Navy vet from Kansas, Herb and his wife moved to Chula Vista when he retired from the military, and have been dedicated members of the community ever since.  For the past 10 years, Herb has served as a...

Sports + Recreation

For the Next Generation

NFL player and Chula Vista Native Tony Jefferson hosts free youth football camp in Eastlake Article by Sarah Krueger | Photography by Michael Calvary - Calvary Photography It isn’t every day that someone gets to live out their childhood dream. That’s the case, though, for Chula Vista native, Tony Jefferson. After a persistent career in the NFL, he had the opportunity to suit up as a Los Angeles Charger in 2024, the same team he grew up idolizing. Jefferson graduated from Eastlake High School...

Food + Beverage

Game Day, The Gourmet Way

Elevate Your Next Party With Football-Ready Grazing Boards that Score Big With Guests Article by Sarah Krueger | Photography by Voilà Marketing & @Joye'sGoneGrazey Football season is upon us! Whether you’re hosting weekly football Sunday parties or Fall get-togethers, making sure your guests have wow-worthy snacks is essential. Tired of putting out the same old chips and dip? We sat down with Chula Vista’s very own grazing board and charcuterie expert, Joye West, to highlight fun and festive...

Life + Culture

The Woman Behind the Words

5 things about our Publisher, Andrea Malave Article by Andrea Malave Midwest to the West Coast Born and raised in Bloomington, Indiana, I moved to California after college. I met my husband here, and we’ve called Chula Vista home since 2012. Coffee, Community & Local Favorites I’m a coffee fanatic often found at Caffe Tazza or Casa de Otay, catching up with local business owners. My husband and I love date nights at Novo Brazil or Bento & Noodles—our favorite local spots. From Corporate...

Life + Culture

Chula Vista City Lifestyle x The Giving Partner Program

Where storytelling meets purpose Article by Andrea Malave One of the driving reasons I launched Chula Vista City Lifestyle was to create more than just a magazine. I wanted to build a platform that connects, uplifts, and celebrates the people and organizations making a real impact in our city. From that vision, the Giving Partner Program was born—a unique, local initiative designed to bridge the gap between small businesses and nonprofits through the power of storytelling. How It Works A...