
Sports + Recreation
Game Changer
Through Children's Sports Academy, Coach Joel Cedeno is helping youngsters build confidence, resilience and a lifelong love of play Article by Hannah Smith On any given day across the westside, there's a good chance that a birthday party, sports camp, field day or school event is being led by Coach Joel Cedeno or a member of his team. Through his company, Children's Sports Academy (CSA), "Coach Joel," as he is affectionately known, has spent more than 13 years helping children move, play...
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Life + Culture
My Town: Dr. Max Goldstein
Article and Photography by For Dr. Max Goldstein, the westside isn't just home—it's woven into nearly every chapter of his life. Born and raised in Santa Monica, he grew up surfing local beaches, worked as an ocean lifeguard in Venice and Will Rogers, attended medical school at UCLA and now cares for many of the same families he has known for decades. Today, the concierge family physician lives and works from a storybook Spanish-style home in the Santa Monica flats with his husband and young...
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Health + Wellness
Stronger Together
Founded by Dr. Sanam Shamtobi, The Mother Hood offers women a space centered on support, connection and expert care Article by Amanda Eberstein | Photography by Sara Lazio For Dr. Sanam Shamtobi, becoming a mother didn't change who she was—it illuminated who she was meant to be. Long before founding The Mother Hood, Shamtobi had established herself as a respected clinical psychologist. A Los Angeles native and USC graduate, and specialist in anxiety and couples therapy, she spent more than a...
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Food + Beverage
Charlotte's Corner
La La Land founder Francois Reihani has turned a Brentwood hotspot into a tribute to family, kindness and community Article by Carole Dixon Ever since La La Land opened last November at the corner of San Vicente and Barrington, it has transformed one of Brentwood's most recognizable intersections into the buzziest spot in town. On any given morning, lines stretch down the block, parents stop by after school drop-off, friends grab post-workout lattes and neighbors spill out onto the sidewalks...
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Health + Wellness
Fresh Start
With Fipl, Brentwood residents Victoria and Greg Gioia are bringing clean, thoughtfully formulated body care to the often-overlooked “in-between” years Article by Amanda Eberstein For most couples, bath time is simply part of the daily routine. For Brentwood residents Victoria Thain Gioia and Greg Gioia, it became the inspiration for an entirely new business. The husband-and-wife founders behind the new children's body care line Fipl are no strangers to building brands. Victoria is the...
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Local Services
The Gold Standard
Article and Photography by For more than a decade, Beatrice Hernandez has dedicated her career to caring for animals across the westside. As a professional pet sitter and dog walker, she built lasting relationships with animals and their owners, often becoming a trusted part of the family. Along the way, she noticed that while many families sought exceptional caregivers for their children and homes, the same level of personalized service wasn't always available for their pets."I saw an...
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Life + Culture
Family Ties
Moved by stories of separation, Zoe Winkler Reinis and Elsa Marie Collins have built This Is About Humanity into a powerful force for compassion and action Article by Amanda Eberstein | Photography by Photography of Zoe and Elsa by Nikki Finnin Before This Is About Humanity became a humanitarian organization with a powerful network of supporters, annual events and impact projects reaching families on both sides of the U.S.-Mexico border, it began with something much simpler: two mothers, a DM...
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Food + Beverage
Counter Culture
Sora Temaki Bar brings premium ingredients, flowing cocktails and one of Brentwood’s liveliest new dining scenes to the Westside Article by Carole Dixon | Photography by Jakob Layman The corner of Barrington and San Vicente in Brentwood continues to boom, and this summer is no exception. The flurry of openings has included La La Land, Layla Bagels (coming soon) and Malou Coffee, drawing crowds that spill out onto the sidewalks. Sandwiched in between, two more newcomers have arrived, but this...
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Life + Culture
My Town: Sinem Brown
Article and Photography by For many discerning westsiders, Sinem Brown has become one of the most connected names in luxury travel—the person friends call when they need the impossible reservation in Capri, the perfect multigenerational family itinerary or a flawlessly executed last-minute escape. The founder of SS Gold Travel , Brown specializes in highly personalized luxury planning for founders, executives, families and high-profile clients around the world, handling everything from...
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Home Services
In Good Hands
Emily Webb Doskow of Webb & Baker is quietly redefining luxury home management through highly personalized oversight, trusted relationships and meticulous attention to detail Article by Amanda Eberstein | Photography by Trish Alison Emily Webb Doskow has always been someone who pays attention. Long before she launched Webb & Baker, the Brentwood-based home and estate management company quietly redefining what luxury property oversight can look like in Los Angeles, Doskow built her career...
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