Life + Culture

The Heart Behind SYV Community Outreach

Pam Gnekow's Mission to Help Seniors, Veterans, and Families Thrive Article and Photography by Matt DeMarcus In our scenic Santa Ynez Valley, it’s easy to overlook the hidden struggles of its residents amidst the idyllic vineyards and rolling hills. Pam Gnekow, however, has spent nearly two decades uncovering these challenges and addressing them head-on as the director of SYV Community Outreach. Her organization provides a safety net for seniors, families, veterans, and other underserved...

Real Estate

Beyond Real Estate

Championing Families, Philanthropy, and Small-Town Charm in the Santa Ynez Valley Article by Sara DeMarcus | Photography by Lena Britt Photography Kelly Mahan Herrick, a partner of the Calcagno & Hamilton Real Estate Group of Berkshire Hathaway HomeServices California Properties, exemplifies what it means to “love local.” Through her professional expertise, philanthropic spirit, and dedication to family, Kelly has become a cornerstone of the SYV community, creating a legacy of connection and...

Arts + Culture

Love In Every Corner

Discover breathtaking settings for proposals, engagements, and intimate celebrations Article by Sara DeMarcus | Photography by Sister B Studios The Santa Ynez Valley is a treasure trove of romantic locales, each imbued with natural beauty and timeless charm. These picturesque settings make the perfect backdrop for proposals, engagement shoots, weddings, and intimate celebrations of love. For couples dreaming of a vineyard proposal, Lavender Oaks Winery’s serene hillside estate offers sweeping...

Wellness

Alexander Audiology

Transforming Hearing Health and Wellness Article by Matt DeMarcus | Photography by Provided Dr. Melissa Alexander of Alexander Audiology brings a unique blend of passion, advocacy, and expertise to hearing health on California's Central Coast. Inspired by a family steeped in healthcare, Dr. Alexander initially pursued law, drawn by a desire to advocate for others. However, her path shifted when she explored audiology’s potential to transform lives. Today, as a Doctor of Audiology and the owner...

Finance + Legal Services

2025 Financial Outlook

Montecito Bank & Trust's Jorge Morales, CFP, Shares Expertise Article by Tracy Marcynzsyn | Photography by Provided Since 1975, the talented team at Montecito Bank & Trust has been committed to making the communities they serve better places to live and work. Here, Jorge Morales, CFP, Financial Advisor at MB&T, shares his expertise about the best ways to manage your money in the new year and beyond. What’s new regarding financial planning in 2025? In 2025, there will likely be updates in...

Fitness

SHiFT Into YOU

A Sanctuary for Inner Peace and Wellness. Explore Your Potential and SHiFT Into a Life of Balance and Joy. Article by Jenna Craig | Photography by Bri Burkett Photography The new year brings a sense of reflection on the past and optimism for the future. It’s a time when individuals find themselves committing to growth and goals. But in today’s society of next-day deliveries, instant downloads, and such strong emphasis on productivity, it can be challenging to simply slow down and connect with...

Wellness

Care Close to Home

How Cottage Health is Elevating Community Wellness Article by Sara DeMarcus | Photography by Provided Nestled in the heart of our Valley, Cottage Health has become a pillar of healthcare excellence for our growing community. Cottage Health is a not-for-profit healthcare organization that has been serving the Central Coast for over 130 years, establishing a legacy of excellence in healthcare and community well-being. With a commitment to accessibility, innovation, and collaboration, their...

Fitness

Local Hikes

Discover Why The SYV Is A Hiker’s Paradise! Article by John Campbell | Photography by John Campbell & Matt DeMarcus The Santa Ynez Valley, a gem on California’s Central Coast, offers endless opportunities for outdoor adventure. With its rolling vineyards, oak-lined meadows, and towering peaks, this region is a dream for hikers of all levels. Whether you're seeking a leisurely stroll, a heart-pumping climb, or simply a chance to soak in breathtaking scenery, the Valley’s diverse trails offer...

Home + Design

What's On Your List?

Explore our curated guide for the perfect Santa Ynez Valley gifts this holiday season Article by Sara DeMarcus | Photography by Provided This holiday season, we invite you to explore local gifting with our curated guide to the Santa Ynez Valley. Whether you're shopping for family, friends, or yourself, our thoughtfully selected items showcase the unique businesses that define our vibrant community. From laid-back luxury items to timeless fashion staples, this guide is designed to inspire your...

Life + Culture

A Very Viking Christmas

A Look Into the Vikings of Solvang Annual Christmas Party Article by Matt DeMarcus | Photography by Provided For nearly five decades, the Vikings of Solvang have spread holiday magic through their annual Christmas party for children with special needs. What began in 1976 as an intimate gathering has blossomed into a heartwarming event that now serves hundreds. Hosted at the SYV Marriott in Buellton, this beloved celebration has become a cornerstone of the holiday season, bringing joy...