Professional Services

Connection Builds Community

Rhonda Carlson shares how leadership, connection, and innovation are shaping Peoria’s business community and creating opportunities for growth and lasting impact. Article by Kylie Strawn-Badger | Photography by Chaz Romero Photography Rhonda Carlson, President and CEO of the Peoria Chamber of Commerce, has built a career rooted in service, connection, and a deep belief in the power of community. Her journey began in the nonprofit sector in Cleveland, where she was first introduced to...

Food + Beverage

Brunch Around Town

We rounded up brunch spots for catching up, celebrating, and making memories Article by Gretchen Pahia A special brunch can make the perfect venue for connecting with friends. Maybe you’re looking to celebrate a special occasion, grab a bite to eat with your special someone, or meet the girls for a good time. Whatever the occasion, the best spots offer more than an amazing meal; they offer opportunities to make memories. In the West Valley, there are a handful of spots where you can enjoy a...

Health + Wellness

Rest, Reset, Radiate From Within

A spa-inspired approach to women’s wellness focused on nervous system support, nourishment, rest, and restoration. Article by Kylie Strawn-Badger At Eterna Wellness MD, wellness is approached as something far deeper than surface-level self-care. It is not just about treatments or routines, but about creating an environment where women can reset, restore, and reconnect with themselves. In a world that constantly asks women to do more, give more, and be more, true wellness begins by turning...

Health + Wellness

Simple Daily Habits for Lifelong Women’s Wellness

Dr. Liz Cruz shares preventative tips to support long-term health, balance, and vitality for women daily Article by Kylie Strawn-Badger With over 20 years of experience in digestive health, Dr. Liz Cruz brings a preventative, whole-body approach to women’s wellness. Her philosophy centers on simple, consistent habits that support long-term health from the inside out. “Prevention is where true health begins. Annual screenings give us the opportunity to catch issues early, before they become...

Wellness

A West Valley Icon

The Enduring Legacy of The Wigwam Article by Gretchen Pahia | Photography by The Wigwam To the people of Peoria and the West Valley, The Wigwam is more than just a resort; it is a piece of history woven into the fabric of Arizona itself. For generations, it has been a place to gather, celebrate, relax, and reconnect, a destination surrounded by hospitality, heritage, and the natural beauty of the desert landscape. The story of The Wigwam begins in 1918 when the Goodyear Tire and Rubber...

Finance + Legal Services

Generations of Protection

A Family Insurance Legacy Article by Gretchen Pahia If you were to walk into Dave Mitchell’s childhood home, premiums and policies might have been part of the conversation. “I grew up in a family where my father was a successful life insurance salesperson,” says Mitchell. “I never knew I would follow his footsteps, but I did learn early on that insurance was not about money; it was about people.” His own entry into the business was not planned. In the late 1970s, while working in grocery...

Home + Design

Smarter Living Starts Here

Where smart technology meets comfort, security, and everyday simplicity Article by Kylie Strawn-Badger | Photography by Chaz Romero Photography Daisy is redefining what it means to live in a connected home. As a national home technology integrator with nearly 30 branches across the United States, the company sells, installs, integrates, and supports everything from audio and video systems to full-scale home automation. But according to Ray Tamasovich, Branch Owner of Daisy North Phoenix, the...

Finance + Legal Services

Numbers With Purpose and Vision

How Adam Cary helps businesses build clarity and confidence Article by Kylie Strawn-Badger Adam Cary still remembers sitting in a high school bookkeeping class as a sophomore, assuming accounting would be a practical path because he was strong in math. As he tells it, “I assumed because I was strong in math, accounting would be a natural fit,” but what surprised him most was that he genuinely enjoyed it. “It turned out I had a real aptitude for it, and more importantly, I found it fun.” That...

Local Services

Smart Money Strategies

Securing Your Financial Future Article by Gretchen Pahia Growth is something you see in the West Valley every day. Careers are growing and thriving, businesses are starting, kids are going off to college, and retirement is no longer something way down the line but something soon. With all this growth comes one important question: Are you ready financially for what’s next? For Marty Guzman, President and Founder of Independent Wealth Management & Insurance Services, it’s a question he’s always...

Home + Design

Organizing With Heart

Bee Organized Peoria blends empathy and expertise to support West Valley families through change, creating peaceful homes that reflect real life, not perfection. Article by Gretchen Pahia | Photography by Chaz Romero Photography On any given day in the West Valley, life moves fast. Kids are shuttled to practices and appointments, calendars overlap, and households quietly absorb the daily rhythm of busy, full lives. Doors open and close, backpacks land on counters, laundry piles grow, and time...