Finance + Legal Services

Why Small Business Owners Need a Pricing Strategy - and a Regular Plan to Review It

Pricing is one of the most powerful levers a small business owner has. It affects cash flow, profitability, customer perception, and long-term growth. Yet for most businesses in the $500K to $25M revenue range, pricing gets set once and rarely revisited. That habit is quietly costing them.As a fractional CFO working with small businesses across North Texas, I see this pattern regularly. Business owners are working hard, delivering real value, and still struggling with margins. Often, the issue...

Food + Beverage

Pit Boss Perfection

Article and Photography by

Home Services

A Moo-ving Experience You'll Love

Square Cow Moovers Delivers Reliable Service Rooted in Trust, Care, and Texas Values Article by Kate Williams | Photography by Savanna Romano When locals drive down a busy road in Southlake, they often spot the cow logo and give a friendly honk in recognition. This simple act demonstrates the culture at Square Cow Moovers, where moving isn’t just about trucks and boxes; it’s about trust, relationships and showing up when people need it most. Square Cow Moovers is a full-service moving company...

Wellness

Talking Through the Hard Things

A Candid Q&A with Traci Johnson, LPC, GC-C, on Navigating Difficult Emotions and Discovering Paths Toward Healing. Photography by Savanna Romano Can you tell us about your path to becoming a therapist and what drew you to this work? I pursued an undergraduate degree in therapy, but then life happened and I changed my degree to education, putting my therapy ambitions to the side. In 2004, my mom passed away from cancer. I realized during that time that grieving is hard to do. Many people...

Professional Services

A New Era

The University of North Texas’s Newly Minted Head Football Coach Neal Brown on Football, Family, and Building Character Article by Jessica Crandall Lawrence | Photography by Provided by UNT It was an unprecedented football season for the University of North Texas (UNT). The school, known prominently for powerhouse liberal arts programs, reached its highest ranking in decades in 2025 by climbing as high as No. 22 on the AP Poll. This marked the first time the team was ranked since 1959, when...

Professional Services

Passing The Torch

Leaving a Legacy, Leading the Way Article by Angi Burns, Thomas & Michelle Tonkin, and Kellie Krevorsky | Photography by Provided We are excited to share both a heartfelt farewell and a warm introduction. As we say thank you to the incredible publishers who helped shape Northlake City Lifestyl e and Denton City Lifestyle , we are also proud to introduce the next chapter, bringing both communities together into one elevated publication, SW Denton County City Lifestyle . A Note from Kellie...

Arts + Culture

The Power of Failing in Fine Arts

Every musician has played a wrong note. Every actor has fumbled a line. Every painter has made a brushstroke they wish they could take back. At New Song School of the Arts, we don’t see these moments as mistakes. We see them as exactly how learning happens.Science backs this up. Psychologist Carol Dweck’s research, published in Psychological Science, shows that students who believe they can improve through effort consistently outperform those who think talent is something you’re either born with...

Finance + Legal Services

Profit with Purpose

How a female-led financial firm is helping local businesses grow with confidence Article by Jessica Crandall Lawrence | Photography by Savanna Romano In the fast-paced entrepreneurial landscape of Denton and the Lake Cities, one financial firm is quietly transforming the way business owners understand their numbers. At the helm of Profit Matters is Ashley Ingle, CPA, founder & CEO, who leads a dynamic, team committed to helping entrepreneurs turn financial clarity into confident growth. From...

Professional Services

Through Her Lens

Denton photographer Savanna Romano blends faith, family, and a passion for storytelling Article by Jessica Crandall Lawrence | Photography by Avery Ballmann, Savanna Romano For Savanna Romano, photography began as a simple middle school elective. She signed up just for fun, but it didn’t take long before she realized it was something she truly loved. Around the same time, Savanna began bringing her camera along to car shows with her dad, documenting a world they both loved. “Cars have always...

Life + Culture

Leading the Way

Lessons from Denton’s Influential Women Article by Jessica Crandall Lawrence In Denton, influence doesn’t always come with a title. It shows up in the women who are building businesses, leading organizations, and quietly shaping the rhythm of our community. For this special piece, we gathered wisdom from some of our most respected female leaders. From the mayor's office to higher education, their advice is hard-earned and refreshingly real. These influential women are offering insight not just...